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🔮 Graphile's Crystal Monorepo; home to Grafast, PostGraphile, pg-introspection, pg-sql2 and much more!
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💅 Logo wanted 🙏 #394

Closed benjie closed 6 years ago

benjie commented 7 years ago

Hey lovely community, we need a logo! Can anyone help us out? I propose that requirements at this stage are:

I'd like to keep this issue open for a few weeks to let people make alternative submissions and maybe iterate upon existing ones; at the end I think @calebmer will pick the winning logo, but he will likely be influenced by your 👍 votes.

Please use the reactions in this way:

Thanks so much everyone!

5argon commented 7 years ago

Hi, I tried create one based on GraphQL's logo. Let me know if you are interested in it. (PR #398 )

screenshot 2017-03-17 13 12 27

Update : I realized that the part where 2 colors joined is not so easy on the eyes so some spaces might help. I hope the whole thing still looks like "p" and "g".

screenshot 2017-03-23 06 13 31
benjie commented 7 years ago

@5argon Thanks! Awesome submission, I really like it 👍

I'd love to have more community participation so I've added details to the initial post on voting/etc.

@calebmer When do you think the logo "competition" should close?

theodorosploumis commented 7 years ago

I could create a logo if you like or at least make this one more elegant. It seems to have some color combination issues.

Thanks.

benjie commented 7 years ago

@theodorosploumis More choice is always good, another submission would be welcome 👍 There was a logo from @valorize submitted on gitter also:

https://gitter.im/calebmer/postgraphql?at=58d027475917e26076b67fec

valoricDe commented 7 years ago

I could also image something like the first half of a database symbol (http://iact.iact.netdna-cdn.com/wp-content/uploads/2014/06/relational-database-460x200.jpg), than postgraphql and then the second half of the graphql symbol

theodorosploumis commented 7 years ago

Here are my proposals. I will add them on separate issues to allow voting/hands etc.

I like much No 1a! All of theme are based (except from the PostgreSQL and GraphQL official logos) on "reflection", connection and are of square shape.

Notice that using the official GraphQL logo color (#e535ab) cannot play together with the PostgreSQL color (#336791) due to color conflicts. Thus I did not propose any logo with the combination of the 2.

Logo will be available under any license the owners decide. Eg CC0.

theodorosploumis commented 7 years ago

logo_tplcom_1

theodorosploumis commented 7 years ago

logo_tplcom_2

benjie commented 7 years ago

I'm a little concerned about using PostgreSQL's trademark in our logo (same for GraphQL).

theodorosploumis commented 7 years ago

This is a good point to consider.

The PosgreSQL logo can be reused under CC BY-SA 2.5 (see https://www.postgresql.org/community/propaganda/) and GraphQL under BSD (see https://commons.wikimedia.org/wiki/File:GraphQL_Logo.svg).

My designs only affect the PostgreSQL logo the rest do not match the GraphQL in any way. We could have a custom "elephant" for the PostgreSQL part but this would not promote PostgreSQL and it would be like "overriding" the other logo.

In any case we could ask the Postgres maintainers if they have a problem and if the design affects the CC BY-SA 2.5 terms.

EyMaddis commented 7 years ago

@5argon Maybe the graph structure could be more clearly forming a PG. I did not see this until you pointed it out and even now I do not really see it because of the lowercasing

theodorosploumis commented 7 years ago

Here is a proposal without any logo conflicts. Just the initial letters and the structure concept.

proposal_no3

benjie commented 7 years ago

I really like these! What would it look like if 3c was a regular hexagon?

theodorosploumis commented 7 years ago

hexagon_logo Somehow like this.

theodorosploumis commented 7 years ago

And here are some new logos, based on the same concept. I prefer No 4b mostly.

proposals_v4

calebmer commented 7 years ago

Thank you so much everyone for your proposals and collaboration!

@theodorosploumis I’m liking the look of 3a. What if we did the top half blue and the bottom half pink instead of a checker box? Also, what if we explore some other fonts? Finally, what if the four corners were not squares, but resembled puzzle pieces? Hammering in the metaphor that everything just fits together 😉

@5argon I like your proposal as another possible direction. What does everyone think about trying to take the GraphQL hexagon shape and rearranging it in a way that it looks like the Postgres ears 😊. Not sure how far that idea can go.

calebmer commented 7 years ago

I just moved PostGraphQL to its own GitHub organization (this is why I wanted a logo 😊). In order to have some kind of image I set the avatar to an elephant emoji from http://emojione.com/. I do not like this as a long term solution. I just wanted some image to represent the organization while we work on a more formal logo here 😊

theodorosploumis commented 7 years ago

Here are some new combinations. Puzzle doesn't seem to work well at least for small size logo. And that because of the letters included. Some other fonts work better but the major issue is the color combination (that causes color issues).

proposal_v5

theodorosploumis commented 7 years ago

proposal_v6

theodorosploumis commented 7 years ago

proposal_v7

theodorosploumis commented 7 years ago

proposal_v8

valoricDe commented 7 years ago

My favorites so far are: 3a/5a, 4c, 7b.

valoricDe commented 7 years ago

I've taken the liberty of taking @theodorosploumis glyphs and combined them to: postgraphql

benjie commented 7 years ago

I think my favourite at the moment is 5a, but I also really like @5argon's updated image.

niksubramanian commented 7 years ago

My humble attempt. postgraphql-ex1

EyMaddis commented 7 years ago

@niksubramanian The pattern is too small on the elephant head, IMHO. But overall I really like it, especially the typography is nice.

niksubramanian commented 7 years ago

And a final one, inspired by origami: postgraphql-ex2

(I can adapt it to all the required formats, obviously)

niksubramanian commented 7 years ago

thanks for the comment @EyMaddis - agreed! Not sure I still have the courage to redo it completely though ;)

kimballmortensen commented 7 years ago

I'm new to GitHub but am a designer who's trying to get more into UI / tech brand identity projects.

Here's my attempt... Would love any feedback!

postgraphql-logosend8

valoricDe commented 7 years ago

@kimballmortensen could you make the elephant blue? Maybe with something around #0067b9?

calebmer commented 7 years ago

I really love the colors in the second one from @niksubramanian. That purple looks great 😊

Let’s leave this open for another week and then we can choose which logo we want to use.

angelosarto commented 7 years ago

@niksubramanian This looks really good. I also tried it on a black background and it looks really nice on a dark background IMO.

The only suggestion I would have here would be to see if you could reduce the number of colors in the elephant head, the head may need less colors for simplification. What got me thinking of this is what would you suggest for use in something like the Favicon.ico - Maybe just the elephant head alone, and how would this scale down to a browser tab sized icon?

I think the concept is great, but if you haven't tried it yet - check it in a few different contexts: what does it look like in grayscale? On a black background? on top of a lightly textured background, etc.

Strong logos generally look at least ok in all of these contexts: e.g. FedEx, GE (meatball), UPS, etc.

(Maybe the ear on the left {which would be the elephant's right ear...} could be the same color as the other one?)

kimballmortensen commented 7 years ago

Hey gents,

I implemented the blue as requested. I also tried to make the elephant look a little "tuskier" like the original postgres ele. Here's one: postgraphql-newsend2

kimballmortensen commented 7 years ago

I got some feedback that perhaps for a logo a more minimal approach might be more effective. The last version does seem a little busy.. This lead to the following concepts: (I'll put them in separate posts so I can better gauge which concept more people prefer via Likes)

postgraphql-newsend3

kimballmortensen commented 7 years ago

This was an early version, but I feel like it's worth posting to gauge response...

postgraphql-logosend

kimballmortensen commented 7 years ago

This last one seems like more of an illustration, but I'll post it anyway incase ppl happen to love it. ;) postgraphql-logosend3

theodorosploumis commented 7 years ago

Just a notice here that we are supposed not to use the original logos of PostgreSQL and GraphQL, see https://github.com/postgraphql/postgraphql/issues/394#issuecomment-288671867 and after that.

valoricDe commented 7 years ago

Why shouldn't we? At least the BSD license allows to reuse and modify the logo as long as the initial copyright notice is left intact, right?

5argon commented 7 years ago

I like the one that an elephant that looks like a pokeball. If you combined it with typography like the one that POST is in bold it might looks really good.

kimballmortensen commented 7 years ago

Typically copyright laws allow reuse as long as the original is modified at least 20%. I think this argument could be made for either logo. That said, I'm happy to make more changes if needed.

Thanks for the feedback!

benjie commented 7 years ago

I really like this one: https://github.com/postgraphql/postgraphql/issues/394#issuecomment-291944152

An issue you may not have considered with https://github.com/postgraphql/postgraphql/issues/394#issuecomment-291944526 and similar designs is they may pose an issue for the visually impaired, e.g. sticking it through http://www.color-blindness.com/coblis-color-blindness-simulator/ gives:

screenshot 2017-04-08 09 47 29

I think this may be okay since there's still some decent contrast, but I'm no expert on this subject. A way to improve this may be to surround the overlay logo with a little whitespace or black borders? Either way, I still prefer the first one I mentioned 👍

(And yes, diverging from the official GraphQL and PostgreSQL logos would be preferable, but we can totally use their essence.)

benjie commented 7 years ago

Hello everyone, I'm so sorry for the lack of comms on this - it's been a hectic couple of months!

Caleb and I have narrowed it down to the following two logos (which are also similar in popularity ratings); please can you vote with a 👍 for the logo you prefer? If you like both and can't decide, feel free to vote for both of them!

Without further ado, in order that they were posted:

benjie commented 7 years ago

by @niksubramanian original comment

benjie commented 7 years ago

by @kimballmortensen original comment

benjie commented 7 years ago

I'd just like to take this opportunity to thank each and every person who has posted a logo idea and participated in this thread - it warms my heart to see so much enthusiasm from the community and such an outpouring of talent!

🤘 You are all awesome! 🙏

benjie commented 7 years ago

Congratulations @niksubramanian - yours was the favoured logo! Please could you get in touch with me so we can organise its adoption? You can contact me via my GH username at jemjie.com

Thanks!