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graphitefriction / useful-content

Curated resources and references about content. Categories include: story arcs, bias, chunking, etc.
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Content that does More #20

Open WhiteShark5 opened 9 years ago

WhiteShark5 commented 9 years ago

http://www.cmsmyth.com/2013/04/content-that-does-more/

WhiteShark5 commented 9 years ago

Author: John Eckman Blog Post 04/04/2013

Content editors, after all, really had a mental model in which they were producing web pages which looked a specific way, and the “broad reuse” goal fell by the wayside in exchange for WYSIWYG editors and embedded styles. When your content is stored in undifferentiated HTML-and-CSS-together blobs, it becomes impossible to future-proof and adapt to changing circumstances effectively at scale. We don’t need more content, we need content that does more. Structured content, which has semantic structure and geography (set of relationships) is the concept which truly enables future-friendly content strategy. Content strategy bridges the gap between executive vision and daily execution, defining how content will serve the organization over time - See more at: http://www.cmsmyth.com/2013/04/content-that-does-more/#sthash.dF2tc2RL.dpuf