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Curated resources and references about content. Categories include: story arcs, bias, chunking, etc.
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Content Strategy into your Design Process #23

Open WhiteShark5 opened 9 years ago

WhiteShark5 commented 9 years ago

http://lanyrd.com/2013/webstock/scbxbk/

WhiteShark5 commented 9 years ago

Author: Karen McGrane Blog Post 02/11/2013

Session- Webstock 2013

In this session, you'll learn to look at content from the perspective of people and on the terms of technology. See how your site’s content directly and indirectly affects user experience, design, and interactivity on every platform. Then bring content strategy into your UX process.

Getting your arms around your content through audits and inventories:

° Taking a deep dive into your existing content through a content inventory ° Judging whether your content is any good with a content audit ° Planning next steps and what needs to be developed with a gap analysis

Informing structure and design by modeling content first:

° The differences between content strategy and content management ° What it means to have structure in your content ° The interactive and development benefits of early content modeling

Fusing content strategy with your existing project life cycles:

° Ways to choose, prioritize, and craft content to elegantly span platforms ° How audits and inventories help you identify content for cross-channel publishing ° Exercises to break down content into digestible content types

Creating a content workflow to maintain content over the long haul:

° How to define your editorial process, workflow, and governance model ° The systems approach to managing content, including keeping roles and permissions sane ° Appropriate checkpoints for establishing a workflow without making it burdensome