Successful content publishers utilize a CMS (content management system) which allows them to COPE (create once and publish everywhere). NPR provides us with an excellent example of this strategy.
Having an API means we are not dependent on custom development to go and get access to content… so any time content has to be delivered to a new platform, whether that’s an iPhone app, iPad, a mobile website, an Android app, they want to build a new HTML5 site, it can be done quickly.
In the content publishing business, a good publishing strategy means thinking flexibly about reuse, with meaningful metadata attached so that future different platforms can query it. On other words, the content has to be written with an eye to reuse. Newspapers have been using this strategy for decades—they create copy that’s flexible and can be reused, with dedicated moving parts—a hed, a headline, a dek, ledes, cutlines, nut graf, etc. A lot of these concepts can be applied to web content. This content can be de-volved into separate pieces, to be rearranged easily and efficiently, depending on which platform or device they will appear on.
So the first thing is that we’ve got to teach people that they have to start writing for the chunk and not for the page. So this means getting away from some of our really deeply held beliefs about content and form and starting to say, “You know what. I have to write flexible chunks for reuse.” Second, we have to demystify metadata for people. And third, if we are ever going to support multi-channel publishing, we have to have the tools to do it. We have to have content management systems, content management workflows, that treat content authors like they are users of an enterprise platform.
Adapting Ourselves to Adaptive Content Karen McGrane 09/04/2012 http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
Successful content publishers utilize a CMS (content management system) which allows them to COPE (create once and publish everywhere). NPR provides us with an excellent example of this strategy.
Having an API means we are not dependent on custom development to go and get access to content… so any time content has to be delivered to a new platform, whether that’s an iPhone app, iPad, a mobile website, an Android app, they want to build a new HTML5 site, it can be done quickly.
In the content publishing business, a good publishing strategy means thinking flexibly about reuse, with meaningful metadata attached so that future different platforms can query it. On other words, the content has to be written with an eye to reuse. Newspapers have been using this strategy for decades—they create copy that’s flexible and can be reused, with dedicated moving parts—a hed, a headline, a dek, ledes, cutlines, nut graf, etc. A lot of these concepts can be applied to web content. This content can be de-volved into separate pieces, to be rearranged easily and efficiently, depending on which platform or device they will appear on.
So the first thing is that we’ve got to teach people that they have to start writing for the chunk and not for the page. So this means getting away from some of our really deeply held beliefs about content and form and starting to say, “You know what. I have to write flexible chunks for reuse.” Second, we have to demystify metadata for people. And third, if we are ever going to support multi-channel publishing, we have to have the tools to do it. We have to have content management systems, content management workflows, that treat content authors like they are users of an enterprise platform.