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Curated resources and references about content. Categories include: story arcs, bias, chunking, etc.
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Platform Adoption #7

Open WhiteShark5 opened 10 years ago

WhiteShark5 commented 10 years ago

Getting to scale: advancing platforms for online content Perry Hewitt Oct 22, 2012 http://perryhewitt.com/scale-advancing-platforms-online-content/

A few observations on encouraging platform adoption:

  1. Give consumers control over pixels: allows for small tweaks according to preferences, makes an organization feel more ownership over the process and the CMS.
  2. Invest in admin UX: The boring “killer app” behind adoption is often a clean admin user interface. If the person charged with updating the content doesn’t feel confident in the user interface, updates occur less frequently.
  3. Create systems that enable adaptive content: Systems that enable authoring the right content types and metadata are essential — they help publishers reach users on the proliferation of devices today, as well as the ones not even created yet.
  4. Meet the need for speed: Content publishers, especially for news sites, live in the admin interface. A system that lags on the backend will fail to impress, especially in today’s environment where 400 milliseconds (the blink of an eye) is now considered too long to wait.
  5. Be explicit about ways platforms remove pain points: Custom online publishing platforms for web or mobile rarely calculate total cost of ownership at a level that includes both feature enhancements and maintenance updates. Open source systems update frequently, and even in a cleanly-coded site where the Drupal core is untouched, these updates require time and testing.
  6. Expose and sell the roadmap: Platforms need a product roadmap informed by both articulated user needs and emerging trends. Too much on the former, and you lose a coherent product. Too much of the latter and you slow adoption. Find the right blend collaboratively with content creators and designers, and iterate.
  7. Integrate social services: We’re no longer building independent publishing systems, we’re integrating them into an ecosystem of always-on channels of social applications like Facebook. Make sure the content types enable compelling and clean sharing to social.