Along with #5 we should provide the designers with some examples of good and bad messaging and content. A canonical, hopeful article from the Kayaktivists with striking images would be an example of good messaging, bad messaging is aplenty.
If we find excellent examples of one or the other from organizations outside of Greenpeace, we should include them!
Recommend at least 5 solid examples for each, good and bad.
Along with #5 we should provide the designers with some examples of good and bad messaging and content. A canonical, hopeful article from the Kayaktivists with striking images would be an example of good messaging, bad messaging is aplenty.
If we find excellent examples of one or the other from organizations outside of Greenpeace, we should include them!
Recommend at least 5 solid examples for each, good and bad.