Cadastro dos livros da biblioteca ISBN - (Erro da API)

@Sizzin , Vamos colocar na master o script abaixo que vc me passou com os livros acima, só ainda não sei onde colocar rs
-- MySQL dump 10.13  Distrib 5.6.23, for Win64 (x86_64)
--
-- Host: localhost    Database: biblioteca_db
-- ------------------------------------------------------
-- Server version   5.7.7-rc-log

/*!40101 SET @OLD_CHARACTER_SET_CLIENT=@@CHARACTER_SET_CLIENT */;
/*!40101 SET @OLD_CHARACTER_SET_RESULTS=@@CHARACTER_SET_RESULTS */;
/*!40101 SET @OLD_COLLATION_CONNECTION=@@COLLATION_CONNECTION */;
/*!40101 SET NAMES utf8 */;
/*!40103 SET @OLD_TIME_ZONE=@@TIME_ZONE */;
/*!40103 SET TIME_ZONE='+00:00' */;
/*!40014 SET @OLD_UNIQUE_CHECKS=@@UNIQUE_CHECKS, UNIQUE_CHECKS=0 */;
/*!40014 SET @OLD_FOREIGN_KEY_CHECKS=@@FOREIGN_KEY_CHECKS, FOREIGN_KEY_CHECKS=0 */;
/*!40101 SET @OLD_SQL_MODE=@@SQL_MODE, SQL_MODE='NO_AUTO_VALUE_ON_ZERO' */;
/*!40111 SET @OLD_SQL_NOTES=@@SQL_NOTES, SQL_NOTES=0 */;

--
-- Table structure for table `livro`
--

DROP TABLE IF EXISTS `livro`;
/*!40101 SET @saved_cs_client     = @@character_set_client */;
/*!40101 SET character_set_client = utf8 */;
CREATE TABLE `livro` (
  `id` bigint(20) NOT NULL AUTO_INCREMENT,
  `ano_publicacao` varchar(4) DEFAULT NULL,
  `autor` varchar(1000) DEFAULT NULL,
  `edicao` varchar(255) DEFAULT NULL,
  `foto` varchar(255) DEFAULT NULL,
  `isbn13` varchar(13) DEFAULT NULL,
  `sinopse` varchar(10000) DEFAULT NULL,
  `status_livro` int(11) DEFAULT NULL,
  `titulo` varchar(255) NOT NULL,
  `url_foto` varchar(255) DEFAULT NULL,
  PRIMARY KEY (`id`)
) ENGINE=MyISAM AUTO_INCREMENT=73 DEFAULT CHARSET=utf8;
/*!40101 SET character_set_client = @saved_cs_client */;

--
-- Dumping data for table `livro`
--

LOCK TABLES `livro` WRITE;
/*!40000 ALTER TABLE `livro` DISABLE KEYS */;
INSERT INTO `livro` VALUES (1,'2009','Tim Brown','',NULL,'9780061766084','The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.',1,'Change by Design','http://books.google.com/books/content?id=FGfglgEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(2,'2013','Idris Mootee','',NULL,'9781118620120','Describes design thinking concepts and provides strategies and a toolkit for using this process to find creative solutions to a variety of complex business problems and challenges that will result in an improved future result.',1,'Design Thinking for Strategic Innovation','http://books.google.com/books/content?id=YfDHAAAAQBAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(3,'2013','Ray Kurzweil','',NULL,'9780143124047','Explores the limitless potential of reverse-engineering the human brain, outlining the controversial implications of increasing intelligence in order to address global problems while comparing emotional and moral intelligence and considering the origins of consciousness.',1,'How to Create a Mind','http://books.google.com/books/content?id=XLOKDQAAQBAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(4,'2017','Chip Heath; Dan Heath','',NULL,'9781501179488','The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us-and how we can learn to create such extraordinary moments in our life and work. Book jacket.',1,'The Power of Moments','http://books.google.com/books/content?id=aV_nAQAACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(5,'1985','Philip C. Jackson','',NULL,'9780486248646','Comprehensive survey of artificial intelligence -- the study of how computers can be made to act intelligently. Includes introductory and advanced material. Extensive notes updating the main text. 132 illustrations.',1,'Introduction to Artificial Intelligence','http://books.google.com/books/content?id=NR6KAAAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(6,'2015','Bernard Roth','',NULL,'9780062356109','Cofounder of the Stanford d.school Bernie Roth shows you how the power of design thinking can help you achieve goals you never thought possible. Did you know that achievement can be learned? As Bernie Roth explains, achievement is a muscle. And once you learn how to flex it, you\'ll be able to meet life\'s challenges and reach your goals. Based on a legendary course Roth has taught at Stanford University for several decades, The Achievement Habit employs the remarkable insights that stem from design thinking to help us realize the power we all have within to change our lives for the better. By ridding ourselves of issues that stand in the way of reaching our full potential, we gain the confidence finally to do things we\'ve always wanted to do. Combining design thinking, problem-solving, creativity, communication skills, and life adjustments, readers will learn: Why trying and doing are two different things Why using reasons (excuses), even legitimate ones, to explain one\'s behavior is self-defeating How to change your self-image into one of a doer and achiever How subtle language changes can resolve existential dilemmas and barriers to action How to build resiliency by reinforcing what you do rather than what you accomplish How to be open to learning from your own experience and from those around you Our behavior and relationships can be transformed—if we choose to, we can be mindful and control our intentions to create habits that make our lives better. And with this thoughtful book as your guide, you can.',1,'The Achievement Habit','http://books.google.com/books/content?id=9w_CoQEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(7,'2017','Susanne Chishti; Janos Barberis','',NULL,'9788550800622','O primeiro livro globalmente colaborativo sobre Fintech e o guia líder para a revolução da tecnologia financeira. Criado por dois formadores de opinião em Fintech e em espaço de investimento associado, esta obra inovadora mostra os principais influenciadores da indústria Fintech em um único volume informativo. Empreendedores e investidores encontrarão aqui um recurso inestimável para descobrir e maximizar seu ROI neste mercado em crescimento.',1,'A Revoluçao Fintech',''),(8,'2013','David Kelley; Tom Kelley','',NULL,'9780385349369','The founder of IDEO and his partner and brother, the author of the best-selling The Art of Innovation, outline strategies for tapping innate creative abilities, sharing uplifting stories from their work with forefront companies to outline principles for fostering innovation and problem solving.',1,'Creative Confidence','http://books.google.com/books/content?id=csSJDQAAQBAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(9,'2013','Dan Roam','',NULL,'9781591842699','An expanded guide to enhancing analytical skills by building up one\'s intrinsic abilities is a primer for business leaders on how to develop ideas and enable faster results using to-the-point visual methods. Original.',1,'The Back of the Napkin','http://books.google.com/books/content?id=KjzZCwAAQBAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(10,'2017','Robert Spector; breAnne O. Reeves','',NULL,'9781119375357','Introduction -- Trust -- Respect -- Loyalty -- Awareness -- Humility -- Communication and collaboration -- Competition and compensation -- Innovation and adaptation -- Give back and have fun',1,'The Nordstrom Way to Customer Experience Excellence','http://books.google.com/books/content?id=LkozDwAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(11,'2006','Carol S. Dweck','',NULL,'9781400062751','Reveals how established attitudes affect all aspects of one\'s life, explains the differences between fixed and growth mindsets, and stresses the need to be open to change in order to achieve fulfillment and success.',1,'Mindset','http://books.google.com/books/content?id=YDhjE39j-t0C&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(12,'2011','Kevin Freiberg; Jackie Freiberg; Dain Dunston','',NULL,'9781595554420','Nanovation is a story of how a little car is teaching the world to think big. One dreary, rainy morning in India, Ratan Naval Tata, the Chairman of the Tata Group, was driving to work, right behind a family of four. It wasn’t an unfamiliar sight, all four of them crammed onto a single scooter, trying to get to school and work. Then it happened—a busy intersection, a slick road, and down they went, scooter one direction, family members the other. Fortunately, no one was seriously hurt because the congested traffic had been moving so slowly. But it gave new impetus to an idea Tata had been working on: as the chairman of a car company, how could he get Indian families off scooters and into something safer that they could afford? Today we have the answer, and it’s called the Nano, the least expensive—and arguably most significant—car in the world. Nanovation is not only the story of one car; it represents the leading edge of a revolution in business thinking and design that will have a profound effect on everything that comes after it, not just in the automotive industry, not just in India, but in every industry around the world.',1,'Nanovation','http://books.google.com/books/content?id=IY3RcUQFpewC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(13,'2009','Roberto Verganti','',NULL,'9781422124826','Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don\'t push new technologies; they push new meanings. It\'s about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo\'s Wii or Apple\'s iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls \"interpreters\" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.',1,'Design-driven Innovation','http://books.google.com/books/content?id=rpaj0vLzPRkC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(14,'2010','Paul Temporal','',NULL,'9780470824498','Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author\'s willingness to offer critical judgments of brand decisions. - David Aaker Paul Temporal\'s new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia\'s future lies in strategic solutions. - Miles Young',1,'Advanced Brand Management','http://books.google.com/books/content?id=pvMKQwAACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(15,'2014','Damrong Pinkoon','',NULL,'9788579307416','A obra \'Manual do CEO moderno\' oferece aos executivos e aos diretores de empresas aulas de aprendizagem teórica antes de colocar os planos em ação. Os homens de negócios precisam usar o conhecimento para expandir e desenvolver suas companhias. Sem saber como usá-lo da maneira adequada, as empresas podem ficar estagnadas. Este livro dá o caminho das pedras e garante que, se você seguir as instruções, alcançará o sucesso almejado.',1,'Manual Do Ceo Moderno',''),(16,'2013','Lilian S. Gonçalves','',NULL,'9788575223710','O neuromarketing é uma nova visão para a publicidade mundial e pode ser a chave para uma campanha de sucesso. A versatilidade proporcionada pelo casamento entre as tradicionais pesquisas de mercado e as descobertas da neurociência se mostra um prato cheio para os redatores de plantão. Esta obra reúne as principais descobertas feitas pelo neuromarketing nas últimas décadas e suas possíveis aplicações como argumentação para os anúncios publicitários. Mais do que atingir seu público-alvo, chegou a hora de desenvolver campanhas de marketing com foco no subconsciente de seu consumidor, a fim de ampliar sua lista de clientes fidelizados. Bom humor, criatividade, técnica e ciência estão de mãos dadas rumo a seu sucesso.',1,'Neuromarketing Aplicado à Redação Publicitária','http://books.google.com/books/content?id=ZxlQAwAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(17,'2010','Martin Lindstrom; Philip Kotler','',NULL,'9781439172018','Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing \"new car\" aroma? Or that Kellogg\'s trademarked \"crunch\" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world\'s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom\'s innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we\'ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.',1,'Brand Sense','http://books.google.com/books/content?id=4uJ-1KaguZMC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(18,'2006','Michael Silverstein; Michael J. Silverstein; John Butman','',NULL,'9781591841234','In his acclaimed bestseller, Trading Up, Silverstein examined why people choose to pay a premium for luxury goods and services that they passionately care about, like cars and kitchens. Here, in Treasure Hunt, he looks at the equally important countertrend: how middle-income consumers have gotten better at finding cheap products in some categories to free up cash to trade up in other categories. Some companies thrive by playing to either the high or low end while others get trapped in the middle. This guide shows how to avoid being the mediocre middle.',1,'Treasure Hunt','http://books.google.com/books/content?id=c4jgguFPYLsC&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(19,'2016','David Butler; Linda Tischler','',NULL,'9781451676266','Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company’s success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven’t mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.',1,'Design to Grow','http://books.google.com/books/content?id=z2CVCwAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(20,'2012','ERIC RIES; CARLOS SZLAK','',NULL,'9788581780047','Eric Ries criou uma abordagem de administração que tem por objetivo transformar a maneira pela qual os novos produtos são criados, desenvolvidos e lançados. \'A Startup Enxuta\' procura ensinar empreendedores, administradores e líderes empresariais a serem mais bem-sucedidos na condução de seus negócios sem, contudo, desperdiçar tempo e recursos. Na esteira da economia mundial, a inovação pode ser considerada essencial para estimular o crescimento econômico, e o processo criado em \'A Startup Enxuta\' foi desenvolvida para que se possa evitar dinâmicas de atualidade. Eric descreve o plano para que cada um possa executar os princípios fundamentais da startup enxuta em qualquer projeto.',1,'A STARTUP ENXUTA',''),(21,'2004','Mike Cohn','',NULL,'9780321205681','\"Offers a requirements process that saves time, eliminates rework, and leads directly to better software. A great way to build software that meets users\' needs is to begin with \'user stories\': simple, clear, brief descriptions of functionality that will be valuable to real users. ... [the author] provides you with a front-to-back blueprint for writing these user stories and weaving them into your development lifecycle. You\'ll learn what makes a great user story, and what makes a bad one. You\'ll discover practical ways to gather user stories, even when you can\'t speak with your users. Then, once you\'ve compiled your user stories, [the author] shows how to organize them, prioritize them, and use them for planning, management, and testing\"--Back cover.',1,'User Stories Applied','http://books.google.com/books/content?id=SvIwuX4SVigC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(22,'2010','David J. Anderson','',NULL,'9780984521401','\"Kanban is becoming a popular way to visualize and limit work-in-progress in software development and information technology work. Teams around the world are adding Kanban around their existing processes to catalyze cultural change and deliver better business agility. David J. Anderson pioneered the Kanban Method. Hear how this happened and what you can do to succeed using Kanban.\"--Publisher\'s website.',1,'Kanban','http://books.google.com/books/content?id=RJ0VUkfUWZkC&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(23,'2010','Mike Cohn','',NULL,'9780321579362','Provides recommendations and case studies to help with the implementation of Scrum.',1,'Succeeding with Agile','http://books.google.com/books/content?id=IdT6AgAAQBAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(24,'2006','Mike Cohn','',NULL,'9780131479418','Goes beyond the strategy of just enough planning and estimating, and shows readers how to make agile practices truly work organizationally.',1,'Agile Estimating and Planning','http://books.google.com/books/content?id=j0eFmAEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(25,'2011','Eric Ries','',NULL,'9780307887894','Outlines a revisionist approach to management while arguing against common perceptions about the inevitability of startup failures, explaining the importance of providing genuinely needed products and services as well as organizing a business that can adapt to continuous customer feedback.',1,'The Lean Startup','http://books.google.com/books/content?id=r9x-OXdzpPcC&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(26,'2011','MARY POPPENDIECK; TOM POPPENDIECK; LUIZ CLAUDIO PARZIANELLO; JEAN FELIPE PATIKOWSKI CHEIRAN','',NULL,'9788577807567','Este livro introduz os princípios do desenvolvimento lean de software. Apresenta formas alternativas de pensar como o desenvolvimento de software pode ser melhorado. Os autores abordam questões-chave, técnicas, estudos de caso de organizações de software de ponta, além de exercícios.',1,'Implementando o Desenvolvimento Lean de Software: Do conceito ao dinheiro',''),(27,'2017','Project Management Institute','',NULL,'9781628251845','',1,'A Guide to the Project Management Body of Knowledge',''),(28,'2016','Joshua Cooper Ramo','',NULL,'9780316285063','NEW YORK TIMES BESTSELLER WASHINGTON POST BESTSELLER From the author of the international bestseller THE AGE OF THE UNTHINKABLE comes a powerful new story of revolution and riches in a connected age. Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense examines the historic force now shaking our world--and explains how our leaders, our businesses, and each of us can master it. All around us now we are surrounded by events that are difficult to understand. But every day, new figures and forces emerge that seem to have mastered this tumultuous age. Sometimes these are the leaders of the most earthshaking companies of our time, accumulating billion-dollar fortunes. Or they are successful investors or our best generals. Other times, however, quick success is going to terrorists, rebels, and figures intent on chaos. What if we could know the secret of those who can make sense of this age? What if we could apply it to the questions that worry us most? In this groundbreaking new book, Joshua Cooper Ramo, author of the international bestseller The Age of the Unthinkable, introduces a powerful way of seeing the world. The Seventh Sense is the story of what all of today\'s successful figures see and feel--forces that are invisible to most of us but explain everything from explosive technological change to uneasy political ripples. The secret to power now is understanding our new age of networks--not merely the Internet but also networks of trade and DNA and finance. Based on his years of advising generals, CEOs, and politicians, Ramo takes us into the opaque heart of our world\'s rapidly connected systems and teaches us what the victors of this age know--and what the losers are not yet seeing. But The Seventh Sense won\'t merely change the way you see the world. It will also give you the power to change it.',1,'The Seventh Sense','http://books.google.com/books/content?id=Vw0rjgEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(29,'2009','Harvard Business School. Press','',NULL,'9781422199909','What are the types of innovation? How can you generate creative ideas for your business? How can you move from ideas to unleashing you innovation to the market? How can you combine your innovation with a strategic plan to move your company forward? Get these questions answered with jargon-free, useable, practical tools and advice.The Innovator\'s Toolkitoffers you field-tested techniques and tips to ensure the successful development and implementation of your innovation. Readers can also access free interactive tools on theHarvard Business Essentialscompanion Web site atwww.elearning.hbsp.org/businesstools.',1,'The Innovator\'s Toolkit','http://books.google.com/books/content?id=adLd149stpEC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(30,'2013','Idris Mootee','',NULL,'9781118625163','Blending together business strategy, customer experience and anthropological perspectives, this new and adapted guide to brand leadership provides case studies and includes information on how traditional branding is being challenged in a connected world.',1,'60-Minute Brand Strategist','http://books.google.com/books/content?id=6W0YAAAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(31,'2011','Peter Ferdinand Drucker','',NULL,'9781422131619','The relationship of humans to technology and management is an ever-growing theme in today\'s world of ubiquitous mobile devices, constant Internet access, and omnipresent digital business tools. Fifty years ago Peter F. Drucker was already at the forefront of these questions, probing the ways in which management and technology struggle with the shared task of making us more productive. His thinking on how management and technology affect quality of life, what efficiency means versus productivity, and whether management can ever be a true science is as relevant today as it was then. These twelve essays exhibit, as do all Peter Drucker\'s writings, crisp reasoning, projection and analysis of short-term realities and examination of long-range goals and possibilities, and a unique voice that makes all these ideas accessible.',1,'Technology, Management, and Society','http://books.google.com/books/content?id=MEC0VvDfEoQC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(32,'2013','JIM COLLINS','',NULL,'9788567389028','A obra responde a seguinte pergunta - Como empresas boas, medianas e até ruins podem atingir uma qualidade duradoura? \'Empresas feitas para vencer\' mostra como as grandes empresas triunfam no decorrer do tempo e como o desempenho sustentável a longo prazo pode ser inserido no DNA de uma organização desde sua concepção. O autor apresenta exemplos que desafiam a lógica e transformam a mediocridade em uma superioridade duradoura, e apresentando também quais são as características universais que levam uma empresa a se tornar excelente e outras não.',1,'EMPRESAS FEITAS PARA VENCER - PORQUE ALGUMAS',''),(33,'2015','Laszlo Bock','',NULL,'9781455554799','NEW YORK TIMES BESTSELLERWALL STREET JOURNAL BESTSELLER From the visionary head of Google\'s innovative People Operations comes a groundbreaking inquiry into the philosophy of work-and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. \"We spend more time working than doing anything else in life. It\'s not right that the experience of work should be so demotivating and dehumanizing.\" So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including: Take away managers\' power over employees Learn from your best employees-and your worst Hire only people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it\'s more fair!) Don\'t trust your gut: Use data to predict and shape the future Default to open-be transparent and welcome feedback If you\'re comfortable with the amount of freedom you\'ve given your employees, you haven\'t gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history\'s most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you\'re a team of one or a team of thousands. WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.',1,'Work Rules!','http://books.google.com/books/content?id=_MW7oQEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(34,'2013','Adam M. Grant','',NULL,'9780670026555','Explains how networking and leadership skills are subject to the professional interaction styles of takers, matchers, and givers, and how these personalities dramatically shape success rates.',1,'Give and Take','http://books.google.com/books/content?id=L8OMDQAAQBAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(35,'2015','MICHAEL S. MALONE; SALIM ISMAIL; YURI VAN GEEST; GERSON YAMAGAMI','',NULL,'9788567389363','Nenhuma empresa poderá acompanhar o ritmo de crescimento definido pelas organizações exponenciais, se não estiverem dispostas a realizar algo radicalmente novo - uma nova visão da organização que seja tão tecnologicamente inteligente, adaptável e abrangente quanto o novo mundo em que vai operar - e, no final de tudo, transformar. Os autores pesquisaram exaustivamente os padrões das empresas exponenciais mais importantes do mundo nos últimos seis anos, tais como Waze, Tesla, Airbnb, Uber, Xiaomi, Netflix, Valve, Google (Ventures), GitHub, Quirky e 60 outras empresas, incluindo empresas de sucesso, como GE, Haier, Coca Cola, Amazon, Citibank e ING Bank e entrevistaram mais de 70 líderes globais e pensadores, para trazer uma nova e ampla visão sobre as tendências organizacionais e tecnológicas essenciais, que podem ser aplicadas nas startups, empresas de médio porte e nas grandes organizações.',1,'ORGANIZAÇOES EXPONENCIAIS',''),(36,'1999','Ethan Rasiel','',NULL,'9780070534483','\"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place.\" --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. \"Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming.\" --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business It\'s been called \"a breeding ground for gurus.\" McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as \"In Search of Excellence\" author Tom Peters, Harvey Golub of American Express, and Japan\'s Kenichi Ohmae. When Fortune 100 corporations are stymied, it\'s the \"McKinsey-ites\" whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm\'s well-honed practices in problem solving, communication, and management. He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task: How McKinsey recruits and molds its elite consultants; How to \"sell without selling\"; How to use facts, not fear them; Techniques to jump-start research and make brainstorming more productive; How to build and keep a team at the top its game; Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey; How to get ultimate \"buy-in\" to your findings; Survival tips for working in high-pressure organizations. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.',1,'The McKinsey Way','http://books.google.com/books/content?id=5lFouCPiPX0C&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(37,'2011','Kerry Patterson; Joseph Grenny; Ron McMillan; Al Switzler','',NULL,'9780071775304','The New York Times bestseller that changed the way millions communicate “[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.” —from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People “The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.” —Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul® “Coming in as the new CEO of an organization with many tenured employees, I have had many crucial conversations. Using Crucial Conversations as my playbook during this time was paramount in guiding me through each conversation.” —Joanne K. Bryson, CAE, Executive Vice President and CEO, Oregon Medical Association “Any book is powerful if you can relate to its content, is simple to understand, easy to apply, and is based on research. I have found all of these elements in Crucial Conversations. The narrative has a universal appeal and the strength to transcend cultures.” Capt. Charanjit Lehal, AGM Training and Development, TataSky, India “I was personally and professionally inspired by this book—and I’m not easily impressed.” —Maureen Burke, Training Manager, Coca-Cola Enterprises, Inc. About the Book: Perhaps once a decade, a book comes along that transforms people’s lives in a very real, measurable way. This is one of them. Crucial Conversations exploded onto the scene ten years ago and revolutionized the way people communicate when stakes are high, opinions vary, and emotions run strong. Since then, millions of people have learned how to hold effective crucial conversations and have dramatically improved their lives and careers thanks to the methods outlined in this book. Now, the authors have revised their bestselling classic to provide even more ways to help you take the lead in any tough conversation: New firsthand accounts of how these skills changed readers’ lives New case studies showing how business leaders successfully applied these methods to achieve results New links to videos teaching what to do and what to avoid during crucial conversations New research findings offering fresh insights for applying the skills taught in the book Crucial Conversations is filled with practical advice you can start using today: Prepare for high-stakes conversations Make it safe to talk about almost anything Transform unpleasant emotions into powerful dialogue Be persuasive, not abrasive Crucial Conversations gets you past the hard parts of dialogue and helps you achieve relationships that are real, productive, and that will enrich your life and career.',1,'Crucial Conversations: Tools for Talking When Stakes Are High, Second Edition','http://books.google.com/books/content?id=JcOXKQEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(38,'2008','MALCOLM GLADWELL; IVO KORYTOWSKI','',NULL,'9788575424483','Neste livro, o autor faz a pergunta - \'O que torna grandes conquistadores pessoas diferentes?\' Sua resposta é o lugar de onde eles vêm - sua cultura, sua família, sua geração e sua educação.',1,'FORA DE SERIE - OUTLIERS',''),(39,'2009','Malcolm Gladwell; Talita M. Rodrigues','',NULL,'9788575424834','O que faz com que um produto, um serviço ou mesmo atitudes virem moda da noite para o dia? Que tipo de mudança faz, por exemplo, com que livros desconhecidos se transformem em best-sellers? Ou o que explica o aumento do consumo de cigarros entre os adolescentes, apesar da campanha antitabagista? Neste livro Malcolm Gladwell pretende mostrar como entender fenômenos sociais desse tipo - vê-los como epidemias. O momento decisivo em que essas novidades se alastram - ou se acabam - é o que o autor chama de \'O ponto da virada\'.',1,'O Ponto Da Virada',''),(40,'2007','Thomas L. Friedman','',NULL,'9780312425074','A New Edition of the Phenomenal #1 Bestseller \"One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal,\" the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters--on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures. The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political, powerfully illuminated by the Pulitzer Prize--winning author of The Lexus and the Olive Tree.',1,'The World is Flat','http://books.google.com/books/content?id=G23bmAEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(41,'2011','Harvard Business Review; Clayton M. Christensen','',NULL,'9781422133446','Business.',1,'HBR\'s 10 Must Reads','http://books.google.com/books/content?id=QQqMV1qUh9sC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(42,'2001','Jim Collins','',NULL,'9780066620992','The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world\'s greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don\'t. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, \"fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?',1,'Good to Great','http://books.google.com/books/content?id=9Ogzl-3k1eoC&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(43,'2011','Jim Collins; Morten T. Hansen','',NULL,'9781446494585','THE NEW QUESTION Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. THE NEW STUDY Great by Choice distinguishes itself from Collins\'s prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness - beating their industry indexes by a minimum of ten times over fifteen years - in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these \"10X companies\" to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments. THE NEW FINDINGS The study results were full of provocative surprises. Such as: * The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid. * Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline. * Following the belief that leading in a \"fast world\" always requires \"fast decisions\" and \"fast action\" is a good way to get killed. * The great companies changed less in reaction to a radically changing world than the comparison companies. The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include 10Xers; the 20 Mile March; Fire Bullets then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe. Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck. This book is classic Collins: contrarian, data driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.',1,'Great by Choice','http://books.google.com/books/content?id=mQrNwkQkeGEC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(44,'2007','Robert B. Cialdini','',NULL,'9780061241895','Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.',1,'Influence','http://books.google.com/books/content?id=E5p5qVbkl1IC&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(45,'2013','Brad Stone','',NULL,'9788580574906','A Amazon foi uma pioneira no comércio de livros pela internet e esteve à frente da primeira grande febre das pontocom. Mas Jeff Bezos, seu visionário criador, não se contentaria com uma livraria virtual descolada: ele queria que sua empresa dispusesse de uma seleção ilimitada de produtos a preços radicalmente baixos — e se tornasse “a loja de tudo”.Com o objetivo de descortinar esse universo, o jornalista Brad Stone obteve acesso inédito a funcionários e executivos da Amazon, além de familiares e amigos de Bezos, e o resultado é um retrato detalhado da vida na gigante do comércio on-line que expõe um mundo de competitividade sem limites. Como outros precursores da tecnologia, entre eles Steve Jobs, Bill Gates e Mark Zuckerberg, Bezos não cede em sua incansável busca por novos mercados, transformando o varejo da mesma forma como Henry Ford revolucionou a indústria — com uma impiedade tamanha que só se iguala à sua vontade de oferecer a melhor experiência possível ao cliente.A loja de tudo é a biografia definitiva da start-up que fez uma das primeiras e maiores apostas na internet e mudou para sempre a nossa forma de ler e de comprar. É um relato honesto sobre a empresa mais emblemática da nossa era, bem como um olhar profundamente pessoal sobre o icônico personagem que a criou.',1,'A loja de tudo','http://books.google.com/books/content?id=2dktAwAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(46,'2017','Scott D. Anthony; Clark G. Gilbert; Mark W. Johnson','',NULL,'9781633692480','Introduction: Reinventing the marketing organization in the analytical era -- Disruptive shockwaves and dual transformation -- Transformation A: Repositioning the core -- Transformation B: Creating the new -- The capabilities link between A & B -- The courage to choose -- The clarity to focus -- The curiosity to explore -- The conviction to persevere -- Postcards from the dual transformation journey -- Afterword -- Appendix: Dual transformation toolkit',1,'Dual Transformation','http://books.google.com/books/content?id=vGEdvgAACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(47,'2002','Al Ries; Jack Trout','',NULL,'8534613176','Este livro apresenta um novo comentário dos autores, oferecendo uma perspectiva original sobre o porquê de o posicionamento ser até mais importante hoje do que era há 20 anos, juntamente com a análise aprofundada de alguns dos maiores sucessos (e fracassos) de marketing das últimas duas décadas. Esta edição do clássico de 1980 é leitura indicada para profissionais de marketing, anunciantes e leitores de livros de negócios que reconhecem que o sucesso não depende somente de ter o melhor produto ou serviço, mas de incutir a mensagem certa na mente dos clientes e mantê-la fixada.',1,'Posicionamento',''),(48,'2009','Paco Underhill','',NULL,'9781416595243','A revised edition of a best-selling work on America\'s consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.',1,'Why We Buy','http://books.google.com/books/content?id=euHukAn4KuYC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(49,'2013','Idris Mootee','',NULL,'','Blending together business strategy, customer experience and anthropological perspectives, this new and adapted guide to brand leadership provides case studies and includes information on how traditional branding is being challenged in a connected world.',1,'The 60-Minute Brand Strategist',''),(50,'2010','Marcia Reynolds','',NULL,'9781605093512','A guide to understanding the restlessness so common in today\'s successful woman, describing how to turn that restlessness into a conscious strategy for success.',1,'Wander Woman','http://books.google.com/books/content?id=_LtFmAEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(51,'2006','Robyn Waters','',NULL,'9781591841364','The author of The Trendmaster\'s Guide reveals how \"contradictory trends\" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.',1,'The Hummer and the Mini','http://books.google.com/books/content?id=VMdAJTEjUU4C&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(52,'2014','LETICIA GENESINI','',NULL,'9788564013971','O livro \'Espaços interativos - O design de experiência em marcas e concept stores\' apresenta uma leitura das concept stores (lojas conceito), que grandes corporações têm usado para compor a ambientação de seus espaços. Muito já foi feito na pesquisa artística sobre como desenvolver novas linguagens para tornar ambientes mais agradáveis e cativantes, onde as pessoas se sintam bem e estimuladas a consumir mais. Agora, entretanto, grandes marcas estão buscando novas alternativas, trazendo designers, arquitetos e artistas para construir instalações, campanhas e pontos de venda que possam associar a identidade de marca a espaços fascinantes. Os casos apresentados em \'Espaços interativos\' ilustram o esforço ativo e diversificado de construir um ambiente sedutor e envolvente para o consumidor, partindo do mesmo princípio que acompanha o mundo artístico - transformar um ambiente significa, consequentemente, transformar as relações que se dão no seu interior. Assim, além de mudar a estética do espaço, cria-se uma vivência da qual nasce uma nova experiência de compra. Um livro destinado aos profissionais, pesquisadores e estudantes da área de Design, rico em informações, com imagens e fotos de qualidade, totalmente em cores, formato diferenciado que o faz criativo por si só, miolo em papel couché fosco 150 gramas e capa em cartão 350 gramas.',1,'ESPAÇOS INTERATIVOS',''),(53,'2014','Joaquim Castanheira','',NULL,'9788543801582','Dez histórias de empreendedores que transformaram sonhos grandes em negócios de alto impacto. Qual seria o melhor sinônimo para \"empreender\"? Quando ouve essa pergunta, Jorge Paulo Lemann, talvez o mais bem-sucedido empresário brasileiro, costuma responder: \"Vai que dá!\". Essas três palavras traduzem o espírito dos empreendedores de alto impacto: um otimismo incurável, a paixão pelo negócio que criaram e a vontade contagiante de fazer acontecer. Este livro reúne a origem de dez empreendedores que estão transformando o Brasil com o impacto dos seus negócios. Suas histórias, comentadas por mentores que acompanharam de perto seus desafios, mostram que não há um trilho definido para o sucesso que possa ser explicado por teorias e manuais. As trajetórias de cada um deles seguem um caminho próprio, que se cruzam apenas no brilho nos olhos com que cada um fala de sua jornada e de sua capacidade para resolver problemas da sociedade. O exemplo desses empreendedores tem o enorme poder de inspirar e motivar aqueles que querem encontrar os seus próprios caminhos no mundo do empreendedorismo. Para essas pessoas, Vai que dá! é leitura obrigatória.',1,'#VQD – Vai que dá!','http://books.google.com/books/content?id=exbHBAAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(54,'2016','Vince Molinaro','',NULL,'9788555780257','Vale a pena morrer pela liderança? Essa é a pergunta que Vince Molinaro teve de responder no início de sua carreira, depois que uma mentora morreu de câncer – uma doença que, ela acreditava, resultou de trabalhar em uma organização com uma cultura de liderança tóxica. Os riscos da liderança sempre foram grandes, mas estão ficando cada vez maiores. Atualmente, os líderes devem executar a estratégia, impulsionar a inovação e desenvolver talentos para o futuro. Os líderes nunca estiveram sob tanta pressão e escrutínio. Liderança é um contrato encara o problema de frente e explora as razões pelas quais os líderes devem se comprometer a melhorar muito mais.',1,'Liderança é um contrato','http://books.google.com/books/content?id=5ygjDQAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(55,'2012','Marc Stickdorn; Jakob Schneider','',NULL,'9781118156308','How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn\'t. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page \"Customer Journey Canvas\" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management.',1,'This is Service Design Thinking','http://books.google.com/books/content?id=vmzJkQEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(56,'2000','Amit Konar','',NULL,'0849313856','Artificial Intelligence and Soft Computing presents both the traditional and the modern aspects of AI and soft computing in a clear, insightful, and highly comprehensive style. It provides an in-depth analysis of mathematical models and algorithms and demonstrates their applications in real world problems. Beginning with the behavioral perspective of \"human cognition,\" the text covers the tools and techniques required for its intelligent realization on machines. The author addresses the classical aspects search, symbolic logic, planning, and machine learning in detail and includes the latest research in these areas. He introduces the modern aspects of soft computing from first principles and discusses them in a manner that enables a beginner to grasp the subject. He also covers a number of other leading aspects of AI research, including nonmonotonic and spatio-temporal reasoning, knowledge acquisition, and much more. This book is unique for its diverse content, clear presentation, and overall completeness. It provides a practical, detailed introduction that will prove valuable to computer science practitioners and students as well as to researchers migrating to the subject from other disciplines.',1,'Artificial Intelligence and Soft Computing','http://books.google.com/books/content?id=sw-nswEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(57,'2015','Sebastian Raschka','',NULL,'9781783555130','Unlock deeper insights into Machine Leaning with this vital guide to cutting-edge predictive analyticsAbout This Book- Leverage Python\'s most powerful open-source libraries for deep learning, data wrangling, and data visualization- Learn effective strategies and best practices to improve and optimize machine learning systems and algorithms- Ask - and answer - tough questions of your data with robust statistical models, built for a range of datasetsWho This Book Is ForIf you want to find out how to use Python to start answering critical questions of your data, pick up Python Machine Learning - whether you want to get started from scratch or want to extend your data science knowledge, this is an essential and unmissable resource.What You Will Learn- Explore how to use different machine learning models to ask different questions of your data- Learn how to build neural networks using Keras and Theano- Find out how to write clean and elegant Python code that will optimize the strength of your algorithms- Discover how to embed your machine learning model in a web application for increased accessibility- Predict continuous target outcomes using regression analysis- Uncover hidden patterns and structures in data with clustering- Organize data using effective pre-processing techniques- Get to grips with sentiment analysis to delve deeper into textual and social media dataIn DetailMachine learning and predictive analytics are transforming the way businesses and other organizations operate. Being able to understand trends and patterns in complex data is critical to success, becoming one of the key strategies for unlocking growth in a challenging contemporary marketplace. Python can help you deliver key insights into your data - its unique capabilities as a language let you build sophisticated algorithms and statistical models that can reveal new perspectives and answer key questions that are vital for success.Python Machine Learning gives you access to the world of predictive analytics and demonstrates why Python is one of the world\'s leading data science languages. If you want to ask better questions of data, or need to improve and extend the capabilities of your machine learning systems, this practical data science book is invaluable. Covering a wide range of powerful Python libraries, including scikit-learn, Theano, and Keras, and featuring guidance and tips on everything from sentiment analysis to neural networks, you\'ll soon be able to answer some of the most important questions facing you and your organization.Style and approachPython Machine Learning connects the fundamental theoretical principles behind machine learning to their practical application in a way that focuses you on asking and answering the right questions. It walks you through the key elements of Python and its powerful machine learning libraries, while demonstrating how to get to grips with a range of statistical models.',1,'Python Machine Learning','http://books.google.com/books/content?id=HuxuawEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(58,'2014','Stephen Redmond','',NULL,'9781782173298','If you are a business application developer or a system analyst who has learned QlikView and Qlik Sense and now want to take your learning to a higher level, then this book is for you.It is assumed that you are aware of the fundamentals of QlikView and have working knowledge of development and in-memory analytics.',1,'Mastering Qlikview','http://books.google.com/books/content?id=aCLjrQEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(59,'2015','Tom White','',NULL,'9781491901632','\"Storage and analysis at Internet scale.\"',1,'Hadoop: The Definitive Guide','http://books.google.com/books/content?id=nxKvtQEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(60,'2015','Joel Grus','',NULL,'9781491901427','This is a first-principles-based, practical introduction to the fundamentals of data science aimed at the mathematically-comfortable reader with some programming skills. The book covers: The important parts of Python to know The important parts of Math / Probability / Statistics to know The basics of data science How commonly-used data science techniques work (learning by implementing them) What is Map-Reduce and how to do it in Python Other applications such as NLP, Network Analysis, and more',1,'Data Science from Scratch','http://books.google.com/books/content?id=7iLNrQEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(61,'2016','Martin Lindstorm','',NULL,'9788569514374','Do mesmo autor de A lógica do consumo \"O melhor livro de Martin Lindstrom até hoje. Uma maneira pessoal, intuitiva e poderosa de enxergar o impacto do marketing no trabalho.\" Seth Godin, autor best-seller de Tribos Com base em uma série de pesquisas e, principalmente, em um olhar atento para detalhes do dia a dia de milhares de pessoas, Martin Lindstrom gera impactos grandiosos no faturamento de seus clientes. Em Small Data o autor nos conta como esses elementos foram cruciais para o sucesso de estratégias de marketing desenvolvidas a pedido de marcas mundialmente famosas. Com este livro você vai descobrir: • Como um tênis velho descoberto na casa de um garoto alemão de onze anos levou a uma mudança sem precedentes da marca LEGO. • Como um urso de pelúcia no quarto de uma menina ajudou a revolucionar uma marca de roupa com uma rede de mais de mil lojas em vinte países diferentes. • Como uma simples pulseira fez com que Jenny Craig aumentasse a fidelidade de seus fregueses em 159% em menos de um ano. • Como o layout ergonômico de um painel de carro modificou o design de um aspirador de pó de última geração.',1,'Small data','http://books.google.com/books/content?id=chjtDAAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(62,'2012','Ken Collier','',NULL,'9780321504814','Using Agile methods, you can bring far greater innovation, value, and quality to any data warehousing (DW), business intelligence (BI), or analytics project. However, conventional Agile methods must be carefully adapted to address the unique characteristics of DW/BI projects. In Agile Analytics, Agile pioneer Ken Collier shows how to do just that. Collier introduces platform-agnostic Agile solutions for integrating infrastructures consisting of diverse operational, legacy, and specialty systems that mix commercial and custom code. Using working examples, he shows how to manage analytics development teams with widely diverse skill sets and how to support enormous and fast-growing data volumes. Collier\'s techniques offer optimal value whether your projects involve \"back-end\" data management, \"front-end\" business analysis, or both. Part I focuses on Agile project management techniques and delivery team coordination, introducing core practices that shape the way your Agile DW/BI project community can collaborate toward success Part II presents technical methods for enabling continuous delivery of business value at production-quality levels, including evolving superior designs; test-driven DW development; version control; and project automation Collier brings together proven solutions you can apply right now--whether you\'re an IT decision-maker, data warehouse professional, database administrator, business intelligence specialist, or database developer. With his help, you can mitigate project risk, improve business alignment, achieve better results--and have fun along the way.',1,'Agile Analytics','http://books.google.com/books/content?id=YMR3HynGQjUC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(63,'2014','Max Shron','',NULL,'9781491949863','Many analysts are too concerned with tools and techniques for cleansing, modeling, and visualizing datasets and not concerned enough with asking the right questions. In this practical guide, data strategy consultant Max Shron shows you how to put the why before the how, through an often-overlooked set of analytical skills. Thinking with Data helps you learn techniques for turning data into knowledge you can use. You’ll learn a framework for defining your project, including the data you want to collect, and how you intend to approach, organize, and analyze the results. You’ll also learn patterns of reasoning that will help you unveil the real problem that needs to be solved. Learn a framework for scoping data projects Understand how to pin down the details of an idea, receive feedback, and begin prototyping Use the tools of arguments to ask good questions, build projects in stages, and communicate results Explore data-specific patterns of reasoning and learn how to build more useful arguments Delve into causal reasoning and learn how it permeates data work Put everything together, using extended examples to see the method of full problem thinking in action',1,'Thinking with Data','http://books.google.com/books/content?id=tqidAgAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(64,'2018','Rogério Olímpio da Silva','',NULL,'978620188272','Um Estudo de Redes Complexas',1,'Qual o Poder das Notícias no Twitter',''),(65,'2015','Pedro Domingos','',NULL,'9780465065707','undefined',1,'The Master Algorithm','http://books.google.com/books/content?id=WpTSDQAAQBAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(66,'2017','Malcolm Frank; Paul Roehrig; Ben Pring','',NULL,'9781119278665','“Refreshingly thought-provoking…” – The Financial Times The essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Illustrated with real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created. Written by a team of business and technology expert practitioners—who also authored Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business—this book provides a clear path to the future of your work. The first part of the book examines the once in a generation upheaval most every organization will soon face as systems of intelligence go mainstream. The authors argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution. Next, the authors detail a clear-cut business model to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives—Automate, Halos, Enhance, Abundance, and Discovery—that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation. Business leaders today have two options: be swallowed up by the ongoing technological evolution, or ride the crest of the wave to new profits and better business. This book shows you how to avoid your own extinction event, and will help you; Understand the untold full extent of technology\'s impact on the way we work and live. Find out where we\'re headed, and how soon the future will arrive Leverage the new emerging paradigm into a sustainable business advantage Adopt a strategic model for winning in the new economy The digital world is already transforming how we work, live, and shop, how we are governed and entertained, and how we manage our money, health, security, and relationships. Don\'t let your business—or your career—get left behind. What To Do When Machines Do Everything is your strategic roadmap to a future full of possibility and success. Or peril.',1,'What To Do When Machines Do Everything','http://books.google.com/books/content?id=GYfZDQAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(67,'2016','Fellow the Stanford Center for Legal Informatics Jerry Kaplan; Jerry Kaplan','',NULL,'9780190602383','Over the coming decades, Artificial Intelligence will profoundly impact the way we live, work, wage war, play, seek a mate, educate our young, and care for our elderly. It is likely to greatly increase our aggregate wealth, but it will also upend our labor markets, reshuffle our social order, and strain our private and public institutions. Eventually it may alter how we see our place in the universe, as machines pursue goals independent of their creators and outperform us in domains previously believed to be the sole dominion of humans. Whether we regard them as conscious or unwitting, revere them as a new form of life or dismiss them as mere clever appliances, is beside the point. They are likely to play an increasingly critical and intimate role in many aspects of our lives. The emergence of systems capable of independent reasoning and action raises serious questions about just whose interests they are permitted to serve, and what limits our society should place on their creation and use. Deep ethical questions that have bedeviled philosophers for ages will suddenly arrive on the steps of our courthouses. Can a machine be held accountable for its actions? Should intelligent systems enjoy independent rights and responsibilities, or are they simple property? Who should be held responsible when a self-driving car kills a pedestrian? Can your personal robot hold your place in line, or be compelled to testify against you? If it turns out to be possible to upload your mind into a machine, is that still you? The answers may surprise you.',1,'Artificial Intelligence','http://books.google.com/books/content?id=7y_KDAAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(68,'2013','Foster Provost; Tom Fawcett','',NULL,'9781449361327','Introduces fundamental concepts of data science necessary for extracting useful information from data mining techniques, including envisioning the problem, applying data science techniques, and deploying results to improve decision making.',1,'Data Science for Business','http://books.google.com/books/content?id=_1b4nAEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api'),(69,'2013','Trevor Hastie; Robert Tibshirani; Jerome Friedman','',NULL,'9780387216065','During the past decade there has been an explosion in computation and information technology. With it have come vast amounts of data in a variety of fields such as medicine, biology, finance, and marketing. The challenge of understanding these data has led to the development of new tools in the field of statistics, and spawned new areas such as data mining, machine learning, and bioinformatics. Many of these tools have common underpinnings but are often expressed with different terminology. This book describes the important ideas in these areas in a common conceptual framework. While the approach is statistical, the emphasis is on concepts rather than mathematics. Many examples are given, with a liberal use of color graphics. It should be a valuable resource for statisticians and anyone interested in data mining in science or industry. The book’s coverage is broad, from supervised learning (prediction) to unsupervised learning. The many topics include neural networks, support vector machines, classification trees and boosting---the first comprehensive treatment of this topic in any book. This major new edition features many topics not covered in the original, including graphical models, random forests, ensemble methods, least angle regression & path algorithms for the lasso, non-negative matrix factorization, and spectral clustering. There is also a chapter on methods for “wide” data (p bigger than n), including multiple testing and false discovery rates. Trevor Hastie, Robert Tibshirani, and Jerome Friedman are professors of statistics at Stanford University. They are prominent researchers in this area: Hastie and Tibshirani developed generalized additive models and wrote a popular book of that title. Hastie co-developed much of the statistical modeling software and environment in R/S-PLUS and invented principal curves and surfaces. Tibshirani proposed the lasso and is co-author of the very successful An Introduction to the Bootstrap. Friedman is the co-inventor of many data-mining tools including CART, MARS, projection pursuit and gradient boosting.',1,'The Elements of Statistical Learning','http://books.google.com/books/content?id=yPfZBwAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(70,'2016','Ian Goodfellow; Yoshua Bengio; Aaron Courville','',NULL,'9780262035613','An introduction to a broad range of topics in deep learning, covering mathematical and conceptual background, deep learning techniques used in industry, and research perspectives.',1,'Deep Learning','http://books.google.com/books/content?id=Np9SDQAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(71,'1998','Richard S. Sutton; Andrew G. Barto','',NULL,'9780262193986','An account of key ideas and algorithms in reinforcement learning. The discussion ranges from the history of the field\'s intellectual foundations to recent developments and applications. Areas studied include reinforcement learning problems in terms of Markov decision problems and solution methods.',1,'Reinforcement Learning','http://books.google.com/books/content?id=CAFR6IBF4xYC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api'),(72,'2014','Shai Shalev-Shwartz; Shai Ben-David','',NULL,'9781107057135','Introduces machine learning and its algorithmic paradigms, explaining the principles behind automated learning approaches and the considerations underlying their usage.',1,'Understanding Machine Learning','http://books.google.com/books/content?id=ttJkAwAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api');
/*!40000 ALTER TABLE `livro` ENABLE KEYS */;
UNLOCK TABLES;
/*!40103 SET TIME_ZONE=@OLD_TIME_ZONE */;

/*!40101 SET SQL_MODE=@OLD_SQL_MODE */;
/*!40014 SET FOREIGN_KEY_CHECKS=@OLD_FOREIGN_KEY_CHECKS */;
/*!40014 SET UNIQUE_CHECKS=@OLD_UNIQUE_CHECKS */;
/*!40101 SET CHARACTER_SET_CLIENT=@OLD_CHARACTER_SET_CLIENT */;
/*!40101 SET CHARACTER_SET_RESULTS=@OLD_CHARACTER_SET_RESULTS */;
/*!40101 SET COLLATION_CONNECTION=@OLD_COLLATION_CONNECTION */;
/*!40111 SET SQL_NOTES=@OLD_SQL_NOTES */;

-- Dump completed on 2018-05-23 10:58:54
`
guiilhermehn / Biblioteca-digital

Cadastro dos livros da biblioteca ISBN - (Erro da API) #55

Problemas encontrados durante o cadastro:

LISTA DE ISBN:
