Impression tracking should be fired on empty VAST ads

[GoogleCodeExporter]

Impression should just be fired once the content starts playing / the user 
clicks on the play button 
(to track all potential ad views for availability-measurement even if the XML 
doesn’t contain an ad).

Original issue reported on code.google.com by paul.sch...@gmail.com on 3 Dec 2009 at 2:31

[GoogleCodeExporter]

Fixed - the following ad server config is now supported to force impression 
URLs to be fired even when the ad 
is empty (no linear or non-linear ad content):

                "servers": [
                    {
                       "type": "direct",
                       "forceImpressionServing": true,
                       "apiAddress": "http://de.at.atwola.com/?
adrawdata/3.0/515.1/2169690/0/1725/noperf=1;cc=2;header=yes;alias=myalias;cookie
=yes;adct=204;key
=key1+key2;grp=[group];misc=[TIMESTAMP]"
                    }
                ],

By default, the AdTech ad server config sets "forceImpressionServing" to true - 
others are set to "false" by 
default.

The following VAST response is an example of where this may be used:

<?xml version="1.0" encoding="UTF-8" ?> 
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" 
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="">
<InLine>
<AdSystem>Adtech</AdSystem>
<AdTitle></AdTitle>
<Description></Description>
<Survey><URL></URL></Survey>
<Error><URL></URL></Error>
<Impression>
<URL id="myadsever">
<![CDATA[http://de.at.atwola.com/adcount/3.0/515/2169690/0/1725/AdId=2649607;BnI
d=1;ct=3830339
102;st=422;adcid=1;itime=850882772;reqtype=25]]></URL></Impression>
</InLine>
</Ad>
</VideoAdServingTemplate>

Both the Flowplayer and the JW Player OAS plugins have been modified to do a 
check of empty ad slots on 
"play" (the start) to force any configured ad slots to fire the impressions

Requested by AOL/AdTech

Original comment by paul.sch...@gmail.com on 3 Dec 2009 at 2:36

• Changed state: Fixed
• Added labels: AdTech

[GoogleCodeExporter]

all-example58.html added to illustrate this option

Original comment by paul.sch...@gmail.com on 3 Dec 2009 at 2:38