Enabling deeper analysis of user activities on site through GTM/GA

[robertsky]

Goals

• Tracking user interactions on all pages:
  • [x] Track site link clicks in body and navbar.
  • Track link clicks to hsg assets such as Google Groups, Facebook Group/Page, Twitter, etc Outbound link
  • [x] Track mailto clicks
  • [x] Track downloads
  • [x] Scroll tracking on individual pages by percentages
  • [x] Track footer link clicks Track outbound links
• Tracking user interactions on specific pages:
  • Home
  • Events block - clicks on event links Track as outbound links
  • [x] Clicks on links in Twitter widget (need research)
  • Calendar
  • When user scrolls to individual sections percentage page scrolling
  • Clicks on links in Google Calendar (need research)
  • Location
  • Google Maps interaction (need research) no relevant events to track for, i.e. directions or save.
  • Clicks on location links Track outbound links
  • Membership
  • Clicks on Paypal subscription buttons requires advanced setup. for future implementation
  • About
  • Clicks on exit links to media sites Track outbound links
• [x] Dissociate live, staging/dev site data on Google Analytics
  • Currently, all traffic data is sent to one GA property. Ideally, staging/dev data should be in another GA property

Implementation steps/Task list

• [x] Set up Google Tag Manager. GTM ID: GTM-M3BQNB
• [x] Set up dev/staging GA property. GA ID: UA-11667249-4
• [x] Fix up Google Search Console.
• [x] Add classes to HTML Elements if required.
• [x] Set up page tracking in Google Tag Manager
• Set up event tracking by page in Google Tag Manager.

Note: Look for me for access to GTM and/or GA property. Doing this in my free time.