Set up Marketing COP meeting

hackforla / civic-opportunity

The Civic Opportunity Project will seek to provide a curated journey for Civic Tech volunteers. Our goal is to equip participants with the resources, exposure and toolsets to excel in a competitive workforce. The project will continuously iterate the experience process and ultimately exist as software that can be streamlined, scaled and replicated.

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Set up Marketing COP meeting #116

Closed tan-zhou closed 3 years ago

tan-zhou commented 3 years ago

Overview

We need to set up a weekly meeting for the marketing community of practice so that the marketing people have a scheduled time to meet regularly.

Action Items

[x] Review existing messaging document
[x] Draft an email that goes to all people who express interest
[ ] ~Add Lettuce Meet and Marketing interest form link in the email~
[x] Set up a recurring meeting that starts on Thursday 2/4 6 PM PST
[x] Send out the invite emails using civicopportunity@hackforla.org

Resources/Instructions

rjdoria commented 3 years ago

Interpreting status on Interest Forms

Interest Form
- Connected = already contacted
- Registered = registered for specific event
- Attended
- Need to apologize for dropping ball earlier
- Skip Unable to Contribute, email the rest
- Levels
- Managed others = Manager level
- Mostly Learning = Coordinator
- What’s a skill level involved? Decide as a team and then have volunteers self-assign

rjdoria commented 3 years ago

Reviewed both Messaging -Marketing and -Civic Opportunity Project documents as well as previous issue related to marketing. I will continue reviewing for proper timeline and content of messaging as I begin drafting the various emails.

rfambro2 commented 3 years ago

@rjdoria - Your interpretations above are correct! Let us know if you have any notes that come from your review sessions.

rfambro2 commented 3 years ago

@rjdoria - Bonnie is available today @ 4pm PST to review messaging. Another potential meeting time is tomorrow @ 11am PST

rjdoria commented 3 years ago

Verbiage tips (also in messaging document)

Subject line and first line of email very important to grab attention
- Emojiterra.com with concise title
- Cheer emoji
- Hi ___,
- Send individual emails with names
Cut down on length as much as possible to maintain engagement
Use links on words as much as possible instead of things like register here
- Make links concise, long links can get skipped over
Include call to action early in email
- Register to event at top of email

ExperimentsInHonesty commented 3 years ago

@Bonnie to send out a slack message to the hack for la community letting them know about the new community of practice. Onboarding here. https://www.meetup.com/hackforla/events/275970293/

@rjdoria could you take a first pass at writing my @channel message

ExperimentsInHonesty commented 3 years ago

@rjdoria move emails out of document and into the spreadsheet with references about which group they are.

tan-zhou commented 3 years ago

@rjdoria will add the list of work he did to set up the Marketing cop meeting in the chronological order

rjdoria commented 3 years ago

Timeline

Assigned 1/21 Thurs, busy Fri
Sat morning
- research and review prior messaging documents, busy afternoon/evening
- Missed Sat 4pm window for follow up / feedback (necessary for Lettuce Meet emails)
1/24 Sun Team Meeting
- Could have had draft ready for Lettuce Meet emails, moved onto Onboarding meeting
Mon 11am follow up
- draft ready and reviewed with Bonnie
- Moved Onboarding agenda and registration to Meetup event
- Circle back for final sign off on messaging and creating Meetup event
Mon 3pm follow up
- Resolved Meetup member status as Assistant Organizer
- Updated event with image with HfLA logo, ended up picking new photo
- Signed off on Meetup event and publish
- Revise email messaging for links to Meetup event, sign off
1/26 10am, fire off emails as Scheduled Send

rjdoria commented 3 years ago

Meetup Event