The metadata on FOLA's static pages is out of date. Metadata is either wrong or does not address visitors who may be looking for food organizations.
How is it now?
The current metadata seems to address institutional partners ("donors" and "food outlets") rather than individual food seekers.
Proposed new feature
Update the metadata on FOLA website:
[ ] Complete more in-depth competitive SEO research.
[ ] Collaborate with FOLA’s writing team to rephrase the descriptions of FOLA’s static pages.
References:
Quick competitive SEO analysis brings up terms that may be applicable to FOLA. For example, my quick search for "food pantry LA" included results such as "Our map shows resources [available] in real time." "Enter your address to see local [free and subsidized food resources]."
Context
The metadata on FOLA's static pages is out of date. Metadata is either wrong or does not address visitors who may be looking for food organizations.
How is it now?
The current metadata seems to address institutional partners ("donors" and "food outlets") rather than individual food seekers.
Proposed new feature
Update the metadata on FOLA website:
References:
Quick competitive SEO analysis brings up terms that may be applicable to FOLA. For example, my quick search for "food pantry LA" included results such as "Our map shows resources [available] in real time." "Enter your address to see local [free and subsidized food resources]."