logo, color pallet , typography, branding initial work

[priyatalwar]

Overview

To achieve consistency, communicate and present with clarity, we need to create our brand identity

Action Items

• [x] Create a color palette
  • [x] Kelly will try 3-color combos with each word having its own color
    • TechWorkExperience
    • TechWorkInternship
  • [ ] Color Palette - Still needs work depending on if we decided to keep the multi-color logo.
• [x] Design a logo
• [x] Typography
  • [ ] Please vote font style. Heading and Body. Leave a comment if any.
    • Currently on pause because we need to see what the fonts look like with the colors
• [x] Improve images

Resources/Instructions

Google doc -Thoughts On Research Report Deck And Branding

Related issues

• Brand Values

• 96

• All issues with the branding label

• 97

Related work that is ready to be done or is being done:

• [ ] Comp Analysis (example: Intern works) #84
• [ ] #98
• [ ] #99
• [ ] Seena is going to take a pass at use cases from a PM point of view #97

Use these links

• Internship project figma file
• FigJam Brand Exercise - for Brand Identity
• Kelly's recording of what she expects from the brand personality exercise

Results

• Down to two names
  • TechWorkInternship
  • TechWorkExperience
• Decided on Tagline:
  • Where learning STEMS from doing
• Decided on Brand personality
  • [Name of Brand] has an inclusive, supportive, welcoming, experimental, fun, collaborative, forgiving, can-do personality.
• Decided on using colorful logo
  • coming soon
• Brand Values
  • Supportive: We incorporate mentorship into our culture. It supports through defined interaction with peers, pros and managers
  • Collaboration: 
We share ideas and knowledge on diverse cross functional teams to make better software.
  • Practical, Impactful & Fun: We have fun while work on visible projects addressing real world problems.
  • Innovative: 
We use Agile techniques, open source and ethical structures to achieve extraordinary results.
  • Structured / Adaptive:
We believe a program should be structured to reach your goals, and adaptive to your learning methodologies and creative thinking.
  • 
Inclusivity: We create a place of kindness, generosity and belonging, where you can feel welcome and confident irrespective of age, skill, background, and experience.

Depreciated links

• Kelly's view only Brand Platform draft - the content from this was moved to our main figma file on 2021-12-20
• Font and Color Figma - this got copied to the Internship team figma on 2021-12-07

[priyatalwar]

Update: 10/12: @kellychoe we left you some comments on the document

[ExperimentsInHonesty]

Talk to Kelley about this issue one we are further along in our teams progress.

[priyatalwar]

Talk to Kelley about this issue one we are further along in our teams progress.

Sounds good. I just updated the issue with the FigJam link.

[priyatalwar]

Add missing label: Collaborative work

[Rabia2219]

@kellychoe You can tag everyone here and let them know that you have updated the file. @ExperimentsInHonesty @priyatalwar @seenaiype @sniux @Justlee98 @tonydo95 @maruja0516 Please take a look at the FigJam file that Kelly has updated, linked in the resources above. We will be working on it tomorrow. Here is Kelly's message:

"Hi Team, I made an update to the FigJam Branding Brainstorm. We completed the tagline last week, hoping to work on Personality, Attributes, and Values tomorrow. I added resource links and brief descriptions for each. Feel free to add whenever you get a chance. Thanks, Kelly"

Thanks :)

[maruja0516]

Let let me know how I can contribute with this. I will be more than happy to help. @kellychoe you can delegate something to me too.

[kellychoe]

This is your home for next week, please. Add project name (brand name) to the Figjam branding exercise.

[kellychoe]

For Next Week (11/11/2021) :

1) Brand Values Part 2- Take the Attributes we've identified, see below and define them as our values. See Cars.com for ref. and will add the Hotel Chocolate Values for reference in the Figjam.

Our Brand Attributes: Supportive Collaboration Practical Innovative Structured / Adaptive Inclusive Fun

2) Project Name Scenario exercise @ Bonnie.

To Do for the future:

• Comp Analysis (example: Intern works)
• Google search our brand attributes and taglines- to see results.

[kellychoe]

1. @ExperimentsInHonesty Bonnie to add definitions for the Brand Values and edit to the final internship core values.
2. For those that left, Structured yet Adaptive blank, please complete.
3. The rest of the team needs to vote on the Brand name.
4. Test out top-rated brand names with students. Survey...? InternshipSTEM and STEMintoREAL.
5. Land on Brand mission statement, tagline.

[kellychoe]

@ExperimentsInHonesty, I created a quick branding Platform for you to share with other teams for name suggestions. Please note it's not for actual fonts or visual guides. It's per your request "a prettier, simpler" view. It's a Figma file. Let me know if you have trouble opening it. I can share in slack as well.

Internship Branding Platform (https://www.figma.com/file/WcNk1SN4Hmdo7vpBX5O5Oa/Internship-Branding-Platform.?node-id=0%3A1)

[Rabia2219]

@ExperimentsInHonesty, I created a quick branding Platform for you to share with other teams for name suggestions. Please note it's not for actual fonts or visual guides. It's per your request "a prettier, simpler" view. It's a Figma file. Let me know if you have trouble opening it. I can share in slack as well.

Internship Branding Platform (https://www.figma.com/file/WcNk1SN4Hmdo7vpBX5O5Oa/Internship-Branding-Platform.?node-id=0%3A1)

Looks good...some thoughts: the Mission Statement needs a little tweaking? also for the values...maybe Collaborative and Inclusive sound better?

[kellychoe]

@Rabia2219 Yes, agree. The Misson Statement and also the Brand Personality description need tweaking. A better definition of why Sesame Street personality is relevant to the internship. I'll leave that for our marketing/content writer team! 😄 or we can look at it as a group. I started pulling Fonts and colors. I hope to review this with the team next time.

[kellychoe]

To Do: (Home Work)

1) Please vote on font style. Heading and Body. Leave a comment if any.
2) Color Palette - Still needs work depending on if we decided to keep the multi-color logo. But feel free to comment, any feedback is much appreciated!
3) FYI - The brand platform and style guide are now in the Internship Teams Project. Style Guide(https://www.figma.com/file/TTRS2FWXsrymHYpPJL1IdH/Internship-Team-Main-file?node-id=2%3A2)

@ExperimentsInHonesty @seenaiype @tonydo95 @priyatalwar @maruja0516 @sniux @Justlee98

[kellychoe]

Hi Guys,

@hackforla/internship I know most of you didn't get a chance to vote on the fonts. Please take a moment to vote on one each Header and Body font. I created color dots for voting.

@ExperimentsInHonesty Let me know if there are any other name suggestions from other teams.

[ExperimentsInHonesty]

Kelly will try 3-color combos with each word having its own color TechWorkExperience TechWorkInternship

@priyatalwar will make an issue for user testing of our two names #96

[priyatalwar]

Update 12/16: Created an issue for user testing https://github.com/hackforla/internship/issues/96

[ExperimentsInHonesty]

• [x] Put link to this comment in the issue above
• [x] Create task issues for each team member for brand values

• 87

• 86

• 85

• 91

• 90

• 88

• 89

• [x] Hide this comment when all the issues are closed

[seenaiype]

For Seena's review - #97

[ExperimentsInHonesty]

@kellychoe I have updated the top of the issue to reflect where we are now and what everyone is working on related to this effort.

Question for you: Do you think we have resolved this suggestion that you made here: https://github.com/hackforla/internship/issues/68#issuecomment-977723476

A better definition of why Sesame Street personality is relevant to the internship. I'll leave that for our marketing/content writer team! 😄 or we can look at it as a group.

With this info, or do you think we need to go further?

• Decided on Brand personality
  • BigBird: kind, curious, uses his words, inclusive/friendly/welcoming, supportive/encouraging
  • Adults: there to help the journey
  • "Everyone makes mistakes, so why can't you?"
  • "If you keep practicing, you can do anything.”

[kellychoe]

@ExperimentsInHonesty - I was hoping for a short paragraphic of how sesame street inspired us or the similar personality traits that the internship shares with sesame street. The above describes Sesamesteet, we need a few sentences to describe our connection and similar personality/Character traits with sesame street. this is currently what we have...

[kellychoe]

[Uploading Personality.pdf…]()

[kellychoe]

@hackforla/internship- I forgot to share this last time.

Web Accessibility for Visual Disabilities (https://webaim.org/articles/visual/colorblind)

[ExperimentsInHonesty]

@kellychoe I think you meant to upload a pdf to this issue, but it did not work https://github.com/hackforla/internship/issues/68#issuecomment-998786694

Please put it in the branding folder in the google drive

[ExperimentsInHonesty]

[ExperimentsInHonesty]

@kellychoe

Can you provide some examples of how other companies have written their "Personality" page of a brand guide?

@ExperimentsInHonesty - I was hoping for a short paragraphic of how sesame street inspired us or the similar personality trades that the internship shares with sesame street. The above describes Sesamesteet, we need a few sentences to describe our connection and similar personality/Character trade with sesame street. this is currently what we have...

[ExperimentsInHonesty]

Hi @kellychoe, Any luck coming up with examples for us?

Can you provide some examples of how other companies have written their "Personality" page of a brand guide?

@ExperimentsInHonesty - I was hoping for a short paragraphic of how sesame street inspired us or the similar personality trades that the internship shares with sesame street. The above describes Sesamesteet, we need a few sentences to describe our connection and similar personality/Character trade with sesame street. this is currently what we have...

[Rabia2219]

Kelly has the following for us regarding the brand personality example: Brand Personality: Traits of Top Brands Jamie Oliver Brand Avaon Haute Brand Bandit Coffee Brand

[ExperimentsInHonesty]

In the Jamie Oliver style

Jamie Oliver Example


Because our brand is not a person, this does not seem like a good fit.

[ExperimentsInHonesty]

In the Nike Style

Nike Example

Drafts

- Bonnie: [Name of Brand] has an inclusive, supportive, inspirational and can-do personality. - Priyanka: [Name of Brand] has a welcoming, supportive, kind, friendly, forgiving and curious personality. - Rabia: [Name of Brand] has an inclusive environment, supportive, welcoming, patient personality.

All: [Name of Brand] has an inclusive, supportive, welcoming, experimental, forgiving, can-do personality.

[ExperimentsInHonesty]

In the Avon Style

Avon Example


• [x] Perform Analysis of Avon's Personality document
  • Keep in mind how to write content on the website and marketing materials?
  • How does the voice sound?
• [x] Identified word and phrases that describe our voice for the project
• [ ] Write a Narrative version similar to Avons

Analysis of what they are communicating

• Tone (no jokes/yes casual but not stodgy)
• Technical (results oriented explanations over technical jargon but be technical when you need to)
• Industry standard language while being grounded (to prove you know what you are talking about without loosing your audience or showing off when an ordinary word will do)
• empowerment
• contractions ok

Analysis of Internship brand

from our documents in the wiki

• Tone is factual
• Clear path - easy to understand where to go next
• provide examples wherever possible
• soft skills advice giving throughout
• opportunities for self evaluation
• Conversational
• methodical and informative
• nonjudgmental
• succinct
• respectful no matter how little experience the audience has
• responsible
• professional
• enthusiastic
• liberal use of emojis
• contractions ok
• Voice should be genuine
  • DO: letting them know how much and why you valued your experience with them
  • Don't: Don't say, "you are the best leader I have ever met" (flattery)
  • Example: I appreciate your exacting standards, working on your team has really made me raise my game. Would you be willing to give me a recommendation?
• ethical

[ExperimentsInHonesty]

In the Bandit Coffee style

Bandit Coffee Example


• [x] Review example
• [ ] figure out next steps

Review of the Bandit Coffee Brand, product personality

• This personality is for a product within a brand
• They mention Target Audience, which can helpful
• They also talk about why the name is choosen

[ExperimentsInHonesty]

@kellychoe we have been working on the personality. All our notes are above. We can review with you on Thursday when we meet.

[kellychoe]

Amazing! :)

On 24 Jan 2022, at 2:43 PM, Bonnie Wolfe @.***> wrote:

@kellychoe https://github.com/kellychoe we have been working on the personality. All our notes are above. We can review with you on Thursday when we meet.

— Reply to this email directly, view it on GitHub https://github.com/hackforla/internship/issues/68#issuecomment-1020475835, or unsubscribe https://github.com/notifications/unsubscribe-auth/AV6WARNBRJFWPHTVDWMV4KTUXWTVJANCNFSM5FZG3MNA. Triage notifications on the go with GitHub Mobile for iOS https://apps.apple.com/app/apple-store/id1477376905?ct=notification-email&mt=8&pt=524675 or Android https://play.google.com/store/apps/details?id=com.github.android&referrer=utm_campaign%3Dnotification-email%26utm_medium%3Demail%26utm_source%3Dgithub. You are receiving this because you were mentioned.

[ExperimentsInHonesty]

• [x] Supportive:
• [x] Collaboration: 

• [x] Practical, Impactful & Fun:
• [x] Innovative: 

• [ ] Structured / Adaptive:

• [x] 
Inclusivity:

All: [Name of Brand] has an inclusive, supportive, welcoming, experimental, fun, collaborative, forgiving, can-do personality.

[ExperimentsInHonesty]

Please provide update

1. Progress: "What is the current status of your project? What have you completed and what is left to do?"
2. Blockers: "Difficulties or errors encountered."
3. Availability: "How much time will you have this week to work on this issue?"
4. ETA: "When do you expect this issue to be completed?"
5. Pictures (if necessary): "Add any pictures that will help illustrate what you are working on."

[ExperimentsInHonesty]

Progress: Met with Susan to compile notes from all team meeting and figure out next steps Blockers: None Availability: plenty ETA: Hopefully in the next week.

[Rabia2219]

@kellychoe @Susanz7 @seetho-c

This is some of the material you can test the logo on. Please make sure you make a copy to work on and save all the work on the Internship drive. Thanks

• IS22: Slides for AMA
• Internship FAQ Summer 2022
• Summer Internship Check-In

[ExperimentsInHonesty]

we have moved all this info to the wiki https://github.com/hackforla/internship/wiki/Internship-Brand-Book