Marketing Objectives questionnaire template

[ExperimentsInHonesty]

Overview

We need a questionnaire template for each project to identify their marketing objectives, target, timing, assets, etc., that will inform a complete marketing plan

Action Items

• [x] Review projects
• [x] Draft questions
• [x] Review with Marketing & Comms team

Uses

• press releases
• media buys (or gifts/remnants)
• social media outreach
• psa
• Marketing brainstorming
• gaining influencers

Resources

Work in Progress Template: https://docs.google.com/spreadsheets/d/17k_698n2J6sZfFY9Ryk20Ufcvzx6ER5QqDLwf92qWjo/edit#gid=0

[ExperimentsInHonesty]

notes for making template documentation marketing Product UI/UX Level: Learning Skill: Brand Strategy Skill: Digital Marketing Skill: Media Strategy

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Overview

In order to help you market [INSERT PROJECT NAME] project, we need to collect the following information:

Action Items

• [ ] Identify the answers to each of these questions for your project putting your notes in the comments and checking off the boxes as you go:
  • [ ] Mission
  • [ ] Marketing Objective (KPI)
  • [ ] Primary Target Audience
  • [ ] Secondary Audience
  • [ ] Location (of Target Audience)
  • [ ] Timeline
  • [ ] Key Events
  • [ ] Budget
  • [ ] Gifted Media (Digital, TV, OOH, etc.) - free media or partner website with significant levels of traffic
  • [ ] Potential Business Partners
  • [ ] Potential Spokespeople
  • [ ] Free Press Opportunities
  • [ ] Key Outreach Platforms
  • [ ] Links to Digital Assets/Graphics
  • [ ] Other Important Information

Resources

[ExperimentsInHonesty]

Template looks good. Issue closed