Define Marketing Objectives for Civic Tech Index project

[connie-yu-dotcom]

Overview

In order to help you market Civic Tech Index project, we need to collect the following information:

Action Items

• [x] Identify the answers to each of these questions for your project putting your notes in the comments and checking off the boxes as you go:
  • [x] Mission
  • [x] Marketing Objective (KPI)
  • [x] Primary Target Audience
  • [x] Secondary Audience
  • [x] Location (of Target Audience)
  • [x] Timeline
  • [x] Key Events
  • [x] Budget
  • [x] Gifted Media (Digital, TV, OOH, etc.) - free media or partner website with significant levels of traffic
  • [x] Potential Business Partners
  • [x] Potential Spokespeople
  • [x] Free Press Opportunities
  • [x] Key Outreach Platforms
  • [x] Links to Digital Assets/Graphics
  • [x] Other Important Information

Resources

[connie-yu-dotcom]

https://docs.google.com/spreadsheets/d/1VdoYI_iIes0wU9ubC_9Ef7ewEatMc_4-a-HPR-6V2yk/edit?usp=sharing

[connie-yu-dotcom]

@Olivia-Chiong, this part of the marketing objectives is finished. Can you take a look?