Define Marketing Objectives for Guides project

[JesseTheCleric]

Overview

In order to help you market the Guides project or CoP, we need to collect the following information:

Action Items

• [ ] Identify the answers to each of these questions for your project putting your notes in the comments and checking off the boxes as you go:
  • [ ] Mission
  • [ ] Marketing Objective (KPI)
  • [ ] Primary Target Audience
  • [ ] Secondary Audience
  • [ ] Location (of Target Audience)
  • [ ] Timeline
  • [ ] Key Events
  • [ ] Budget
  • [ ] Gifted Media (Digital, TV, OOH, etc.) - free media or partner website with significant levels of traffic
  • [ ] Potential Business Partners
  • [ ] Potential Spokespeople
  • [ ] Free Press Opportunities
  • [ ] Key Outreach Platforms
  • [ ] Links to Digital Assets/Graphics
  • [ ] Other Important Information

Resources

[JesseTheCleric]

• https://github.com/hackforla/guides/issues/64
• https://github.com/hackforla/guides/issues/44
• https://github.com/hackforla/guides/issues/73
• https://github.com/hackforla/guides/issues/58
• https://github.com/hackforla/guides/issues/65
• https://github.com/hackforla/guides/issues/55
• https://github.com/hackforla/guides/issues/82

[JesseTheCleric]

What is CTG? Reminder to check glossary, and link it somewhere convenient