Set KPIs for the project

[myastark]

Overview

We need to set KPIs for the project, under the less-than-usual circumstance of an app that is all-local and sends no information to an account etc.

Action Items

Research Questions:

• What kinds of things can we measure?
  • App Downloads
  • New sign-ups
  • Active Users
  • Sessions
  • Clicks/Taps
  • Uploads
• How can we measure them?
  • Firebase

Resources/Instructions

Research analytics tools for mobile apps will Depend on the platform/codebase we can use different tools, but the generic free version is usually Google, in this case, it's probably going to be firebase https://firebase.google.com/docs/analytics

[H1Angela]

Depending on the platform/codebase we can use different tools, but the generic free version is usually Google, in this case, it's probably going to be firebase https://firebase.google.com/docs/analytics

[myastark]

Summary of the discussion on this topic during meeting with Sandri Kramer (Project Manager, Didi Hirsch Suicide Prevention Center):

• If the app asks the user for feedback, it needs to be sensitive to the user's state of mind when the ask is made.
• A potential way to control for this would be linking the ask to the tracking function -- if the user selects "dismiss notification; no suicidal ideation present" that could trigger a feedback ask
• Frequency of asks would be kept very low
• A potential way to make the ask low-effort and remove the risk of questions feeling invalidating is, instead of the typical survey or writing a review request, to provide a simple way for the app to send the Not-Today team their tracking log of days with/without suicidal ideation.
• The KPI would then be: do number of days with suicidal ideation decrease over time? This would test a hypothesis developed with Sandri that when more consciousness (i.e. less dissociation) is brought to the fact that the SI is a passing phenomenon, frequency of episodes may diminish.