Create marketing lead form before OAuth

[hannahmorg]

Hypothesis: We are losing leads from a landing page when they need to OAuth.

Experiment: Add a lead collection form on the website to collect user info before OAuth. The user flow would then be:

• Marketing Form* - Name Email Phone Number Company Name
• OAuth -
• Signup Form in Product (Control variant) - Company Name Team Size Role
• Test the form with Add a user quote/testimonial on signup form

Metrics: Marketing lead form conversion rate (landing page visit --> lead form complete) New user conversion rate (leads --> user)

Scoring (out of 5): 3 - Probability 4 - Impact 3 - Ease (requires dev for product signup form) 4 - Reach

[hannahmorg]

➤ Samantha commented:

Moving this back to the 'ideas' section until we have the new website pages ready.

[hannahmorg]

➤ Marc commented:

please consider Xenia Deng ( https://app.asana.com/0/449036469393135/list )

[hannahmorg]

➤ Xenia Deng commented:

check the number of people who clicked signup but didn't Oauth

[hannahmorg]

➤ Xenia Deng commented:

test "create a unito account" first