shreyas-satish
commented
8 years ago This should also capture other real-world events and illustrate how they affect sales. For instance, is there a curfew in the city? How is that impacting registrations and cancellations?
What are the marketing activities that are happening during the sales window? How do they affect sales?
For instance, a marketing workflow can include multiple mailers, social media promotions and discount sales. The dashboard should show these activities as bubbles in the primary graph; this will help understand the effectiveness of a marketing activity in the context of ticket sales.