SEO optimization for hugo cosmos

[houminz]

SEO is useful for blogs

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Hugo ships with internal templates supporting Google Analytics, both Google Analytics 4 (GA4) and Universal Analytics.

Note: Universal Analytics are deprecated. For details, see [Universal Analytics will be going away(https://support.google.com/analytics/answer/11583528).

ref: https://gohugo.io/templates/internal/#google-analytics

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tutorial of how to use google analytics:

• https://ahrefs.com/blog/zh/how-to-use-google-analytics/
• https://support.google.com/analytics/answer/9304153?hl=zh-Hans

[houminz]

google analytics vs google search console

Google Search Console

Google Search Console’s only area of focus is SEO. It gives you insight into search impressions, clicks on your search snippets, Click-through rate(CTR), the average ranking of pages, etc. The URL inspection tool on Google Search Console is one of the most useful parts of the whole suite. It allows you to enter any URL from your website and understand its content from a technical standpoint.

With the external and internal links report, you can see data in regards to different websites, bloggers, and influencers linking back to you. It also helps you identify crawl and HTML errors(occurs when Google crawls your website and finds issues that either prevent it from indexing the page or conflict with Google’s guidelines).

Google Analytics

Google Analytics focuses on anything and everything related to your website. It has features to monitor the audience demographics, customer acquisition, conversion tracking, customer behavior, etc. Google Analytics gives you insights that help you understand your website and customers better. Its Custom Reporting feature lets you monitor all your metrics with the help of attractive visualizations.

ref: https://hevodata.com/learn/google-search-console-vs-google-analytics

[houminz]

You can connect Google Search Console with Google Analytics

ref: https://support.google.com/webmasters/answer/9008080#google_analytics_verification&zippy=%2Cgoogle-analytics-tracking-code

[houminz]

The bing version for Google Search Console is Bing Webmaster Tools.

ChatGPT is very popular these days and Bing has published the new Bing with ChatGPT, which may have a great impact on search market. Bing Webmaster Tools also provide a tool to migrate site from Google Search Console, interesting.

You can submit you sitemap to Bing Webmaster Tools just like Google Search Console.

[houminz]

You can also enable baidu search engine to find you site.

see https://ziyuan.baidu.com/site/