Survey launch proposal

[dawachan]

Working on a delivery brief for upcoming survey launch:

https://docs.google.com/document/d/1lg7W3obnXA94YgLOZmwMy2ZoOq3j6_8g1JM4CcdesjE/edit

Done:

• [x] Completed launch brief and shared with team members for comments and identified action items for Nate.

[dawachan]

Obtained feedback from Nate on the proposal and on the back of this Nate has added the website CTA to an overall brief/SOW document which he is intending to work on with a WP developer.

• Web Alerts https://docs.google.com/document/d/1Auuq6fji21jPib_Wzu4ggDdhxNrQnTHBQwcqpAYhGc0/edit

Other areas Nate has agreed to help with I have assigned action items in this document to him:

• @Twitter
• Mailing list/news letter (we are able to contact directly 7000 subscribed users)
• Social media

After discussions with Nate, by far the most important and key way to reaching our 75k + user base will be in-app (adding a CTA button the the sidebar) and allowing opt-in to being contact process for new sign ups and reaching out to entire user base in order to ask for explicit permission.

Done:

• [x] Written user stories to factor in the most important pieces of work which will require product team resources to implement in-app and mailing all our users. The user stories can be found at: https://docs.google.com/document/d/1ua3ta0Z1VN6r8_0g76ijyYsfHvDyL1Vr4caM_dbgYEM/edit

Still to do:

• [x] Add Exit survey to google forms
• [x] Add user stories to github for in-app and opt-in
• [x] Follow up with Katelyn when she's back.

[dawachan]

All items on the 'to-do' list for this card have been completed and additionally followed up with Nate yesterday to get his input and status update for #1, 3, 4 in the list below:

1. Hypothesis Mailing List - eta next week in the upcoming newsletter'.
2. In-client
3. In-website https://web.hypothes.is/ - pending work on inline messaging banner implementation - underway
4. Social Media: Twitter/Facebook/LinkedIn - pending Nate finalising copy
5. Support request follow ups - followed up with @klemay
6. Messaging users (currently ~75K)

Assigned @klemay to finalise suggested copy for survey link sent to support users.

Cards have been written to cover: #2 and #6 above @ajpeddakotla and I to discuss prioritisation of:

https://github.com/hypothesis/product-backlog/issues/429 https://github.com/hypothesis/product-backlog/issues/430 https://github.com/hypothesis/product-backlog/issues/431 https://github.com/hypothesis/product-backlog/issues/432 https://github.com/hypothesis/product-backlog/issues/433

Moving this card to completed and will add new cards to cover Survey launch.