Description
Upselling premium memberships to our free users will help increase our paying subscriber base. We recently took a step towards facilitating this by implementing an "Upgrade Membership" link on the nav bar.
The new Upgrade Membership link currently just takes the user to their billing page. On this page, the only thing we tell the user about Premium memberships is the plain text "equipment, videos, web & apps." The user can then click another "Upgrade link" activating a pop-up that presents him with two options "$9.99 Monthly" or "$99 Yearly" Web & Equipment.
That is all we explain to our free users about the upgrade. We do have a plan comparison page that explains a bit better, but it's hidden under a tiny "View Pricing Plans" link that not many users click. This may not be the best sales pitch. We do, however, have a an awesome new registration page that does a great job highlighting all of the cool benefits of a premium membership.
We might consider linking users to a version of the billing page that has this cool new registration section added in.
Screen-cap
Instead of the plain old Billing page, let's link them to something like this:
Take Advantage of Exclusive Premium Benefits
Reproduction Steps
Log in with a free user
Click the Upgrade Membership link on the nav bar
Are you convinced to upgrade your membership??
Enhancement Details
Description Upselling premium memberships to our free users will help increase our paying subscriber base. We recently took a step towards facilitating this by implementing an "Upgrade Membership" link on the nav bar.
The new Upgrade Membership link currently just takes the user to their billing page. On this page, the only thing we tell the user about Premium memberships is the plain text "equipment, videos, web & apps." The user can then click another "Upgrade link" activating a pop-up that presents him with two options "$9.99 Monthly" or "$99 Yearly" Web & Equipment.
That is all we explain to our free users about the upgrade. We do have a plan comparison page that explains a bit better, but it's hidden under a tiny "View Pricing Plans" link that not many users click. This may not be the best sales pitch. We do, however, have a an awesome new registration page that does a great job highlighting all of the cool benefits of a premium membership.
We might consider linking users to a version of the billing page that has this cool new registration section added in.
Screen-cap Instead of the plain old Billing page, let's link them to something like this:
Take Advantage of Exclusive Premium Benefits
Reproduction Steps Log in with a free user Click the Upgrade Membership link on the nav bar Are you convinced to upgrade your membership??
Notes