tmfrnz
commented
6 years ago Brief
Objective
To represent IMPACT OSS and its purpose to promote Human Rights by developing effective tools
Name
“IMPACT OSS”
Tagline
“Integrated Management and Planning of Actions”
Deliverables
- Standalone version with name only
- Full version with tagline
Target Audience
The target audience include users, partners and donors of IMPACT OSS, specifically
- Primary audience: National Mechanisms for Reporting and Followups (part of national governments)
- Secondary audience: National Human Rights Institutions, other international Human Rights organisations (such as URG, OHCHR)
Further the target audience may also include potential collaborators and contributors to the open source software, specifically
- Open source software developers
Usage
To be used on all outputs of the IMPACT OSS group,
Digital outputs:
-
IMPACT OSS project website
-
Header of IMPACT OSS demo site
-
Footer of IMPACT OSS custom implementations
-
Software manual and documentation
-
Demo video
-
Presentations, including workshops
-
Email
-
Newsletter
Print outputs:
- Promotional brochures
- Flyer
Design requirements
- Logo suitable for small and large display
- Accessible colours
Keywords
- Modern
- Clean
- Open
- Objective
- Trustworthy
- Authoritative
- Accessible
- Equality
- Not-for-profit
Concepts and inspiration
- Impact
- Actions
- Connectivity
- Synergy
- Human Rights
- Reporting
- Typographic/lettermark
Other considerations
- Will inform design of base theme (#4) and demo site (#6)
ashbowe
The IMPACT OSS project logo