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indieweb / branding

Source files for the IndieWebCamp logo and branding materials
https://indieweb.org/logo
Creative Commons Zero v1.0 Universal
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None of the type in colour logo is full black; below ACAG AAA #6

Closed kevinmarks closed 8 years ago

kevinmarks commented 8 years ago

I get emphasising WEB in the middle, but why is it #444444 and not black? The other type being grey #666666 is a contrast of at best 5.7 on white, which is below AAA WCAG at small sizes. Why not #000000 for WEB and #4444444 for INDIE and CAMP

veganstraightedge commented 8 years ago

Because at full black, that part of the logo becomes the focal point in the visual hierarchy. And it shouldn't be.

The contrast between INDIE/CAMP and WEB is only a nice to have, not a requirement. Think of it as a progressive enhancement. ;)

In both cases (INDIE/CAMP and WEB) the contrast is high between it and the background (white, or black in the inverted logos).

kevinmarks commented 8 years ago

The contrast doesn't become high because you say so; this is a measurable thing. http://leaverou.github.io/contrast-ratio/#%23666-on-white

kylewm commented 8 years ago

The guideline even says:

Logotypes: Text that is part of a logo or brand name has no minimum contrast requirement.

The requirements for small point size body text do not seem applicable.

veganstraightedge commented 8 years ago

@kevinmarks Is 5.7 (#666 on white) not high? Or at least high enough?