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insightsengineering / nest

Website for the Nest project 🪺
https://insightsengineering.github.io/nest/
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tagline for NEST #5

Closed telepath37 closed 1 year ago

telepath37 commented 1 year ago

We need to create a slogan/tagline for NEST and publicize it on the website (and especially all external communications)

Requirements

telepath37 commented 1 year ago

one proposal for tagline: Insights Unleashed: Accelerating Clinical Discoveries

Melkiades commented 1 year ago

Just trying: "Revolutionizing Clinical Research: Advancing Healthcare through Data-Driven Insights."

yinmy0503 commented 1 year ago

Simplifying ADAMs to Analytical Reports.

Melkiades commented 1 year ago
yinmy0503 commented 1 year ago

All the proposals seem attractive from a high-level perspective, one thing I am curious about: do we want to use this slogan to let the targeted end users (like ADS in ROCHE) get an intuitive idea of what NEST does and how efficient it is compared to traditional tools? As an ADS in oncology myself, I don't quite get what NEST could help my daily work from the proposed slogan.

Melkiades commented 1 year ago

You are right. The current ones might be too indirect. Let me try again:

I think 3 words it should be to be catchy. Maybe instead of Reporting, discoveries?

telepath37 commented 1 year ago

All the proposals seem attractive from a high-level perspective, one thing I am curious about: do we want to use this slogan to let the targeted end users (like ADS in ROCHE) get an intuitive idea of what NEST does and how efficient it is compared to traditional tools? As an ADS in oncology myself, I don't quite get what NEST could help my daily work from the proposed slogan.

On the website homepage, we likely will provide a short blurb about NEST in general (e.g. what it offers for statistical programmers in the pharma industry, etc.), and by exploring the website, I hope it is self-explanatory enough for anyone to understand what NEST is. Personally, I think tagline is supposed to be kept at high-level, and in many cases, a bit 'abstract' (as an extreme example, 'just do it' doesn't reflect NIKE is a sportswear company, but people know it is one by browsing their website or visiting their store).

telepath37 commented 1 year ago

You are right. The current ones might be too indirect. Let me try again:

  • Simplifying Clinical Reporting
  • Accelerating Clinical Reporting

I think 3 words it should be to be catchy. Maybe instead of Reporting, discoveries?

How about Democratizing Clinical Reporting?

lcd2yyz commented 1 year ago

How about Democratizing Clinical Reporting?

I don't have any ideas yet... buuuut I don't like this :confused: Too political-sounding, and too mouthful to read. Should stick with something that can roll off the tongue easily.

lcd2yyz commented 1 year ago

"Let your data take flight" - clearly sticking with the nest/bird theme here :smirk: Can I keep it for teal? :satisfied:

Melkiades commented 1 year ago

"Let your data take flight" - clearly sticking with the nest/bird theme here 😏 Can I keep it for teal? 😆

I agree with you, democratizing is too political. Still, I think it is best to keep the slogan more professional as it is a general one for nest (which is not really flying :D). Surely, we can have this kind of fun mottos for single repos like teal. Like: "Let your data take the leap"

telepath37 commented 1 year ago

Alright - I summarized all ideas down here (I took out the one that sounds too political 😏) and I will put them in the NEST ALL chat and ask people to vote. I like "Let your data take flight" as well since it matches with the nest/bird theme - but maybe it fits teal more?

  1. Insights Unleashed: Accelerating Clinical Discoveries
  2. Revolutionizing Clinical Research: Advancing Healthcare through Data-Driven Insights
  3. Simplifying ADaMs to Analytical Reports
  4. Unveiling the Potential of Data in Clinical Research
  5. Driving Efficiency in Clinical Research through Data Insights
  6. Discover, Innovate, Excel: Revolutionizing Clinical Insights/Research
  7. Transforming Clinical Research and Submissions
  8. Simplifying Clinical Reporting
  9. Accelerating Clinical Reporting
  10. Let your data take flight
telepath37 commented 1 year ago

Accelerating Clinical Reporting is the tagline that got most votes - we'll use it on our website as well as all future external communications.

lcd2yyz commented 1 year ago

This https://github.com/insightsengineering/nest/issues/13 got me thinking about the tagline again (not suggesting that we are to commit to nest-insights.com or anything...)

Maybe "Accelerating Clinical Insights" (as oppose to "accelerating clinical reporting") is better for a tagline? "Reporting" just sounds very stern and strict....

telepath37 commented 1 year ago

This #13 got me thinking about the tagline again (not suggesting that we are to commit to nest-insights.com or anything...)

Maybe "Accelerating Clinical Insights" (as oppose to "accelerating clinical reporting") is better for a tagline? "Reporting" just sounds very stern and strict....

Good point - I am open to change it. If we do go with nest-insights.com, I think it's good to have it aligned with the tagline.