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ISL's methods for creating interactive experiences
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Creative Intake #21

Open pbest opened 6 years ago

pbest commented 6 years ago

Creative Intake

A collaborative design workshop performed with the client and/or stakeholders to put words to “feelings” and define brand or product.

Why

I’m going to use this method when I want to form a consensus around the design of a new brand or product. This is meant to capture feedback from clients or stakeholders that can be applied before the first design deliverable. This gives us a ground to stand on.

Time Required

1 working day for prep 1-2 hours for workshop

How to do it

  1. Define your exercises. They should lead to an actionable set of 4-6 words that can then be used to define moodboards.
  2. A common workshop will consist of:
    • A Prompt
    • 3-5 minutes of individual thinking
    • a share-out where participant place stickies on a board
    • A grouping activity to define trends and simmer down to a few words
  3. Create a plan for facilitation and note taking. Assign team roles.
  4. Prepare materials. Sticky notes, sharpies, whiteboards, etc.
  5. Perform the workshop keeping your goals in mind.

Pro-Tips

  1. Start with a warm up. This can be a throw away exercise but they are always best when they actually get the client thinking of their brand or product position.
  2. Prepare ahead of time.
  3. Lead with a goal and leave with it fulfilled

Examples

Product Creative Intake

screenshot 2018-12-18 13 20 27

Creative Intake Response screenshot 2018-12-18 13 28 56

Further Reading

Links for a deeper dive & more understanding

IBM Design Thinking https://medium.com/design-ibm/how-ibm-trains-design-thinking-facilitators-a44c3e5f80ae

DanRader commented 5 years ago

include the findings from IBM include a protip about phone convo