personas

[jackbateson123]

Persona: Sarah Thompson Age: 19 Background: First-year student studying Psychology Disability: Profoundly deaf since birth; fluent in British Sign Language (BSL) and skilled in written English Personality: Determined, resourceful, and tech-savvy. Sarah loves to stay connected and often seeks solutions to overcome accessibility barriers. She's enthusiastic about experiencing the world independently. Motivations: Exploring campus with ease and confidence Being informed of important visual cues or written instructions that enhance her understanding of the environment Accessing detailed, real-time information without the need to rely on others or interpreters for navigation Technology Preferences: Prefers apps with visual cues, captions, and text-based info over audio Enjoys AR features that provide quick access to information by simply pointing her phone at a spot Uses vibration or screen flash alerts for important notifications Daily Challenges: Struggles with traditional audio tours or voice-based navigation apps Experiences difficulty identifying places or following routes without visible, clear signposts or instructions App Expectations: Easy-to-use AR functionality that shows text pop-ups with essential information, accessible through BSL translation or icon-based navigation when possible High-contrast visuals and font options to improve readability Customizable alerts for places of interest or guidance on the safest, most accessible routes around campus

[jackbateson123]

Persona: Mark Wilson Age: 35 Background: Campus tour guide and accessibility ambassador; has been working at the university for 8 years Personality: Friendly, patient, and detail-oriented. Mark is enthusiastic about making campus inclusive and accessible to everyone. He loves interacting with students and finding ways to make their university experience smoother. Motivations: Ensuring all students, especially those with disabilities, feel confident navigating campus Providing up-to-date, accurate information about buildings and routes Improving campus accessibility for future students Technology Preferences: Familiar with user-friendly software and app interfaces; comfortable with digital updates and AR features that allow him to see and test what students will experience Prefers intuitive systems with quick access for adding, editing, or flagging inaccurate location data Daily Challenges: Ensuring he can quickly and easily update building information, such as temporary construction, new accessible entrances, or emergency instructions Keeping track of the latest accessibility features in each building and ensuring they are accurately reflected in the app App Expectations: Easy-to-access edit mode for adding or updating building details, routes, and accessibility info in real time AR preview feature to see how updates look to students Notification feature to alert him to any flagged issues or accessibility requests from students

[jackbateson123]

Persona: Dr. Emily Browne Age: 42 Background: Senior Lecturer in History; has been teaching at the university for over 10 years but struggles with navigating the ever-expanding campus Personality: Friendly, absent-minded, and a bit scatterbrained. Dr. Browne is known for her deep knowledge of history and her lively lectures but often finds herself confused by campus directions and building names. Motivations: Making it to her lectures and meetings on time without relying on colleagues or students for directions Avoiding the embarrassment of arriving at the wrong building or classroom Keeping up with the changes on campus without having to memorize every update Technology Preferences: Enjoys apps that are simple, straightforward, and don’t require too much setup Needs quick, reliable directions that she can follow without much fuss Prefers minimal notifications and wants only essential alerts Daily Challenges: Frequently mixes up buildings with similar names and ends up at the wrong location Struggles to keep track of building updates, like when entrances change due to renovations Often asks students or other staff for help finding her way, which can disrupt her schedule App Expectations: Clear, step-by-step navigation that shows her exactly where to go on campus Visual cues and building images that she can use to match locations Optional quick-reference feature that lets her “bookmark” frequently used buildings, lecture halls, and meeting rooms