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According to the official World NGO Day website, there are more than 10 million NGOs and non-profits in the world, with more than 50 million workers! These numbers greatly indicate the significance of the event.
Celebrate, Commemorate and Collaborate and the three pillars of each World NGO Day celebration. However, there are a few more things that non-profit organisations focus on on this special day:
Celebrate
Commemorate
Collaborate
How charities can celebrate World NGO Day Overall, World NGO Day is an opportunity for charities to share their stories and raise awareness for their causes. NGOs can also use this day to generate visibility and funds for their good causes. Let’s take a look at all the different ideas for celebrating World NGO Day!
There are many different types of fundraising that non-profit organisations can host. Our favourites are:
Charity runs or walks: 5k or 10k distances are as popular as marathons that attract impressive numbers of people. Participants raise money within their social circles and donate it to the organising charity. Raffles: everyone likes to win, and even more if it’s for a good cause! Reach out to local businesses and ask them to donate their best-selling products to your charity’s raffle. Then, sell raffle tickets to your local community! Apart from raising funds and giving back to your community, you also help to promote local businesses. It’s a win-win! Charity bake-offs: chocolate brownies, cheesecakes, banana bread or carrot cakes. We all have our favourite dessert. Involve your local community and volunteers in a charity bake sale, in which volunteers sell their homemade delicious treats to donate all the money to the charity.
Share the impact of your work by sharing images, videos, infographics, and graphs showing your work in numbers, or publish stories about the people you’ve already helped or projects you’ve worked on. Ask people to share why they support your organisation. You can publish a post on your feed and ask your supporters to comment on the post to explain why they support your NGO. You can also use a specific hashtag, for example, #WhyWeCare to generate further visibility for your work. Thank your donors for their continued support to show your appreciation. Livestream your World NGO Day event if you’re running one for further exposure. Collaborate with other organisations or local influencers to generate more visibility for your cause. Promote upcoming events and campaigns to stand a chance of attracting more participants.
Social media, especially LinkedIn, is also a great place to connect with people with similar interests and organisations. By working together, charities can pool resources and expertise to achieve more than they could on their own. Building relationships with corporate partners can also provide valuable funding, in-kind donations, and other resources to support the charity’s work. These partnerships can also help charities to expand their reach and impact by leveraging the resources and networks of the corporate partners. Many organisations navigate extremely busy schedules all year-round, which sometimes makes it challenging to find a good time to start an ongoing dialogue. Yet, many corporations and partners like to acknowledge World NGO Day and that’s what makes it the perfect occasion for NGOs to go after new partnerships.
Personalised Thank You notes in which you can express your gratitude for their help. Social media posts to publicly give them recognition. Show them the impact of their work, how it’s changing the world and how it’s been helping the charity achieve its goals.
Prepare social media posts showcasing the impact of your work Send an email to your database to thank them for their support and present the impact of your projects Update your website with a visible banner showcasing all the important numbers Publish a press release with all your results. You will get more visibility and can get air time from local media!
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There are an estimated 10 million NGOs Worldwide, and they need your help Nearly 100 million people work for NGOs across the globe 31% of people have donated to a charity in 2015 and 24% volunteered their time
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