Add OTLP JSON support for Kafka e2e Integration tests

[joeyyy09]

Which problem is this PR solving?

• This PR addresses the issue of verifying Kafka e2e integration tests for otlp_json formats.

Description of the changes

• Verified if the Kafka e2e integration tests run for otlp_json formats.
• Used a fork of mine (github.com/joeyyy09/opentelemetry-collector-contrib) to incorporate necessary changes and verify the process.

How was this change tested?

• Ran the Kafka e2e integration tests locally using the modified configuration.

Checklist

• [x] I have read https://github.com/jaegertracing/jaeger/blob/master/CONTRIBUTING_GUIDELINES.md
• [x] I have signed all commits
• [] I have added unit tests for the new functionality
• [x] I have run lint and test steps successfully
  • for jaeger: make lint test
  • for jaeger-ui: yarn lint and yarn test

[codecov[bot]]

Codecov Report

All modified and coverable lines are covered by tests :white_check_mark:

Project coverage is 96.78%. Comparing base (8d1a955) to head (dbb0f77).

Additional details and impacted files

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[yurishkuro]

please link to OTEL PR

[joeyyy09]

will be good to go after the next release of otel-collector-contrib