standardize choropleth data?

[rgdonohue]

It looks like you're mapping raw dollars there? Can we standardize those quantities (such as by the total GDP of a county)?

[jairusrossi]

I originally considered this, but raw totals tell more of the story here. For producers, the overall amount of direct-to-consumer sales is more indicative of where markets exist. If standardized, this would produce higher values in places that have little population and/or GDP - where perhaps one producer is selling to Lexington - so it would look like there is a lot of good local production going on, but in reality its just dominated by on producer. I tried standardizing by number of farmers, but these values were all quite close and didn't produce any meaningful story.