jdaw1 / chart_markers

Markers for currencies and bond issuers, standardised
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_EIB: new logo, new marker #16

Closed jdaw1 closed 8 months ago

jdaw1 commented 9 months ago

The inspiration for the current _EIB marker was the 1999 logo of the European Investment Bank:
1999_EIB_s_logo_c_en

This set of markers was first published on 01 Jan 2023. Effective thirty-two days later, 02 February 2023, the EIB introduced a new logo.
202302_eib-logo-hori-en

As the EIB’s current marker was based on the 1999 logo, and as the number of users of the current version is still quite small, an update should be considered.

The announcement of the new logo says:

The final design, which includes the EU flag and the image of the Bank’s headquarters in Luxembourg, was unveiled on 2 February 2023. The new logo aligns the identity of the EIB with several EU institutions that have a logo inspired by their buildings in combination with the EU flag.

Images of the EIB East Building, including this suggest that its cross section is part of an ellipse, 5∶4:
EIB_East_Building,

The proposed new marker is an ellipse, 5∶4, with horizontal lines to echo the current logo. (Reminder: “Markers must have a well-defined centre”.) As silver is little-used in the set of markers, this proposed marker uses the same colours as the current marker (#08528C and #949494). _EIB_20240216

Memorandum item: the current marker, as based on the ’99 logo: _EIB_20230101

After removal of redundant white space, the proposed new marker is ≈377 bytes. With the extra white space, the current draft of the new marker is:

<svg width='90' height='72' viewBox='-40 -32 80 64' id='_EIB' xmlns='http://www.w3.org/2000/svg'>
<ellipse rx='40' ry='32' fill='#08528C'/>
<path id='_EIB-a' fill='#949494' d='
    M 35.9073 2
    C 34.5565 16.5521  18.8814 28  0 28
    S -34.5565 16.5521  -35.9073 2
    Z
'/>
<use href='#_EIB-a' transform='rotate(180)'/>
<path fill='#08528C' d='
    M 31 17
    H -31
    L -34 13
    H 34
    Z
    M -31 -17
    H 31
    L 34 -13
    H -34
    Z
'/>
</svg>

A pointer to this issue will be emailed to the correct person at the EIB.

Comments? Objections?

jdaw1 commented 8 months ago

There was a phone call with Sabine Tissot, the designer of the EIB’s new logo. Re the oval design, she said “I like it, I like it. I am happy with it.” But she preferred its colours be the new logo’s colours.

By email she wrote:

As we just discussed, I agree with your proposal, the ellipse one. I attached the logo user guide where you can find the correct colour on page 21.

That logo user guide. Those colours: Pantone Reflex Blue = #003399; Pantone Cool Grey 7 = #9D9D9C. Hence current draft of new logo: _EIB_20240219a_enlarged  _EIB_20240219a

Colours not changed in code above.

I am still hoping to be told a definitive xy size ratio for the quarter-ellipse (per next image), so will not yet make this new marker live. (An email has been sent to Werner Sobek AG, Stuttgart.) building_x_y