jeffThompson / Design2

Intermediate design course focusing on process, analog/digital, books, and screens
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Joe Strokusz: Foster/Rams Response #3

Open joeystrokusz opened 7 years ago

joeystrokusz commented 7 years ago

"...the commodity was its own ideology, the Model T its own advertising..."

That quote really got me thinking. I can't think of a product today that doesn't need advertising (or rather that isn't a product of advertising). In today's society, I can't imagine something something that becomes insanely popular just by word of mouth, and if there was such a product, I don't want to imagine how chaotic things would get. This is an interesting concept that I haven't really thought about before: that at some point, someone had to come up with an intriguing design in order to get people to notice a product. Reading that back sounds a bit silly, however, something that a lot of my generation takes for granted is that we expect everything to be advertised and don't realize that at some point, someone had to come up with the idea of package design.

Trying to determine what makes {insert creative thing here} "good" is always a tricky debate and, quite frankly, a debate that I try not to get into very often. Art is objective. "Good" means different things to different people in different contexts. However, one thing that I appreciate about this article is that it doesn't make the argument that all good design is/does {insert principle here}. That being said, I do agree with Rams that all 10 of those principles do contribute to good design.