With pandoc 1.19.2.1, a closing quotation mark at the end of a verse line is converted to an opening rather than a closing quote if the opening mark is on an earlier line:
pandoc -S << EOT
| "Estin nyn ellinsin kai mato poietin
| Toy kosmoy gnorizo kai nun oila ratinta."
EOT
Result:
<div style="white-space: pre-line;">“Estin nyn ellinsin kai mato poietin
Toy kosmoy gnorizo kai nun oila ratinta.“</div>
With pandoc 1.19.2.1, a closing quotation mark at the end of a verse line is converted to an opening rather than a closing quote if the opening mark is on an earlier line:
Result: