Competitive Analysis Project

[jnusser]

A/B Testing / Messaging: Nudge Onmiata Swrve 5Rocks Delta Dna

[gcornish]

Desired Result: List of features for each company

[gcornish]

@jnusser The top ten list you and tyler put together last week - after Mik's review - is not a good indicator of our competitors. I'm a bit behind on this as the work I did on Friday had to be thrown away.

[gcornish]

• [x] Complete three full writeups of competitors
• [x] Complete a first pass at a summary sheet for the three competitors

[gcornish]

Quick Update:

• DeltaDNA in depth analysis is complete.
• Omniata 40% Complete
• Amazon A/B 80-90% Complete
• Swrve will be starting tomorrow
• Nudge will be starting Friday

Compiled report should be ready by Friday. Initial competitive matrix should be completed by Monday / Tuesday.

[jnusser]

Awesome, can you put a time on the calendar to review? Maybe Tuesday afternoon?

On Wed, Dec 3, 2014 at 4:30 PM, gcornish notifications@github.com wrote:

Quick Update:

• DeltaDNA in depth analysis is complete.
• Omniata 40% Complete
• Amazon A/B 80-90% Complete
• Swrve will be starting tomorrow
• Nudge will be starting Friday

Compiled report should be ready by Friday. Initial competitive matrix should be completed by Monday / Tuesday.

— Reply to this email directly or view it on GitHub https://github.com/jnusser/Crusade/issues/3#issuecomment-65518165.

Jeremy Nusser SVP, Growth / Business Development 415.300.0524 (m) skype: jnusser jeremy@fuelpowered.com

[gcornish]

Omniata Done

[gcornish]

Swrve Done

[gcornish]

Nudge Done

[gcornish]

• Competitive Matrix Done
• Quick Overview Deck Done
• Deep-dive on competitors Done

Moving to WAITING for further review

[gcornish]

Next Steps:

• [x] Polish and migrate to Powerpoint
• [x] Add Fuel Column
• [x] Look into adding Fuel Branding
• [x] Create a differentiator One Pager

[gcornish]

Moving to waiting until further actions are required

[gcornish]

Moving to complete for this phase