New Slogan for Joomla! (Call for ideas)

[yvesh]

We don't really have an inspiring and outstanding slogan, something that connects directly to us and makes a good sub-line. (Except JBeer)

Some slogans used before (Thanks @Sandra97 for doing the research):

The Free Software Powering Millions of Websites The web made stronger by Joomla! Connecting billions Inspired by Millions Designed by you

Ping @tonypartridge

[MATsxm]

I'm just passing through...

[Hackwar]

Power through Simplicity.

[ufuk-avcu]

Power in flexibility Be unique, use Joomla Be unique Time to unique The web ecosystem Rock your next project Build your web Unleash your creativity, be Joomla Defining the Web Together, we shape our success Independence in flexibility

[ghost]

Independence in flexibility

[aDaneInSpain]

"Empowering content creation"

Also there are a lot of ideas/discussion in the comment section of my article in the Magazine.

In that article I suggest "Joomla - Flexible, community driven, open source CMS"

[ruchikanagarkar]

Joomla!

• one solution for easy & secure website
• imagine and make with Joomla!
• download, install and launch
• take your website to next level
• The Power of efforts
• website building made easy

[aDaneInSpain]

For me a tag line should be able to stand alone and give people a sense of what the product is.

So "Power in flexibility" or "The Power of efforts" or "Power through Simplicity" as has been suggested is way to vague. You could be talking about a car or any other product really.

The tag line should describe the product (and preferably some USP's).

[JoeJoomla]

“Joomla! - Open Source website Content Management System software at it’s best”

Best regards,

Joe Sonne

On Apr 5, 2017, at 8:19 AM, Søren Beck Jensen notifications@github.com wrote:

For me a tag line should be able to stand alone and give people a sense of what the product is.

So "Power in flexibility" or "The Power of efforts" or "Power through Simplicity" as has been suggested is way to vague. You could be talking about a car or any other product really.

The tag line should describe the product (and preferably some USP's).

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[tonypartridge]

@yvesh my apologies in the delayed response.

I like @JoeJoomla 's :-)

“Joomla! - Open Source website Content Management System software at it’s best”

Could be refined as:

“Joomla! - Open Source CMS software at it’s best”

[MATsxm]

“Joomla! - A Free software to build and manage your website”

as usual, it all depends our target if you say “Joomla! - Open Source CMS software at it’s best” to my father, be sure he won't understand what this means but for sure the question remains: does my father is our target? and even so... I know most of "pro" integrators who don't know/care what a CMS or Open Source are.

[SniperSister]

"Way better than WordPress" ;) "Your platform for awesome websites"

[degobbis]

Joomla! - The better way for building websites

[brianteeman]

whatever it is - the language should be simple and not complex. not everyone is a native english speaker so complex language such as Independence in flexibility is way too complex language

PS Power in Simplicity was the Mambo catchphrase so it was suggested in irony (I assume)

[asysta]

community driven cms the open source cms - community driven

[MATsxm]

+1 with @brianteeman and please be Open and don't talk to a Community who already knows what Joomla! (or a CMS or Open Source) is.

[ufuk-avcu]

Maybe we can collect first and then evaluate. Should be better for the creativity and uniqueness.

[ot2sen]

Efficient, Reliable and Secure software for your website

[coolwebcreations]

Joomla! - The platform for great websites

[HRIT-Florian]

A few slogans based on your needs, becaue you just need it :) you know it!

• Joomla! - The Open Source CMS which meets to your needs
• Joomla! - Your source, your CMS, your needs
• Joomla! - Because you need it

[JoeJoomla]

Another entry building on @tonypartridge 's refinement of my original entry:

Joomla! The worlds best Open Source CMS

[tonypartridge]

That's the one for me!

On 6 Apr 2017, 14:35 +0100, JoeJoomla notifications@github.com, wrote:

Another entry building on @tonypartridge (https://github.com/tonypartridge) 's refinement of my original entry:

Joomla! The worlds best Open Source CMS

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[aDaneInSpain]

That should be...

Joomla! The world's best Open Source CMS

And that is a claim that we can not back up. Every person reading it will know it is just marketing fluff. So it becomes meaningless. Also it does not say anything about why it is the best, which would be nice.

[mikeveeckmans]

Joomla! Your multilingual, multi-functional web building platform (or tool)

[Sandra97]

What is Joomla made for? Building websites. A slogan without mentioning 'websites' / 'web' does not make sense to me. Using 'CMS' and 'Open Source' means everybody know these terms, I have big doubts about that.

[mikeveeckmans]

Joomla! Your multilingual, multi-functional website platform (or tool)

[Sandra97]

Honestly, if we want a new slogan and a good one, I think 1st that only a native speaker can help with that and a professional. Not us.

[asysta]

i think it is a good decision to collect ideas for the slogan from the community. a professional doesnt do anything else in the first step

[aDaneInSpain]

Some of us are not native speakers but tend to have better command of the language than some native speakers. Also... some of us are professional marketeers and copy writers. ;-)

I think we can come up with something good as a team. But yeah, some of the suggestions here are clearly not made by people with strong command of English and can easily be discarded (in their current form) but the message behind might be an unpolished gem.

[gorgonz]

You may anytime correct my English mode of expression ;-), this is the idea: Joomla - start simple - and rise with growing requirements or Joomla - start simple - and rise with Your requirements

[coolwebcreations]

I have another one: Joomla! - made for professional websites

[ghost]

Get professional, use Joomla!

[dgrammatiko]

The tag line should describe the product (and preferably some USP's).

Totally disagree here, NIKE: Just do it, APPLE it just works. Those could apply anywhere as well. The slogan should be simple, 3 words one verb.

My suggestion was empowering the creators

You don't have to relate the slogan to the product, or you 're getting a boring unattractive slogan

My 2c, anyways

[Joomv]

I completely agree with Dimitris here. I think we're mixing up our Slogan with a mission statement. Slogan should be short and to the point. The mission statement is where the longer stuff goes.

[parthlawate]

There has been a JCM article on this subject already and now there is a github thread.. I think we need a better media to capture information as in both this cases it would be very hard (manual) to collate all the ideas and then discuss them.. Thoughts ?

[ghost]

@aDaneInSpain wrote some from Community "are professional marketeers and copy writers". Maybe they can input Proposals.

[JoeJoomla]

World’s best CMS

On Apr 7, 2017, at 3:35 PM, Dimitri Grammatikogianni notifications@github.com wrote:

The slogan should be simple, 3 words

[parthlawate]

Joomla is what you make it ! Joomla. dream BIG, build right !

[klas]

Search for slogan is fruitless and arbitrary without a strategic foundation to judge the ideas. For start I would suggest working on continuation of the Parth's blogpost : we first need to define main target group(s), positioning, communication goals and objectives etc. We first need to define communications strategy before any work on tactics like this makes sense.

[cpaschen]

Just to clarify (because this has now come up here and a couple other places), this is not an 'official' Marketing Team project (at this point). That means it is not part of our 'strategic plan' for marketing. Mainly, as Klas pointed out, we need to get some 'foundational' stuff worked out first (which is in the strategic plan and already in process). However, this isn't a bad excercise for those interested to think about and contribute - so that when we are ready to 'officially' tackle this it would be great to have all these ideas and already have a jump-start (or possibly even have the perfect one somewhere here already).

BTW ... just to clarify ... we do already have a 'slogan' (or more appropriately, a 'tag line' - "... because open source matters" (however, I'm guessing we probably all agree that this isn't a very 'compelling' one'. However, at the point this actually becomes 'official' we'll probably take a look at that as well.

So please do continue brainstorming any thoughts you have.

[jayblaq]

Joomla! A CMS built with love by Volunteers!

[Joomv]

Joomla! The Flexible Platform Empowering Website Creators This was decided on by OSM at meeting before JAB. Closing.