[Project] Nike spent a lot on advertising. Is it useful?

[dz2383]

Pitch

Summary

I found Nike's North America revenue from 2009-2018 and Nike's revenue worldwide from 2005 to 2018 . Also, I got its worldwide advertising spent and US advertising spent.

I want to make bar graphs for each excel I got, then compare the relationship of advertising spent and net income using the year's percentage changes.

My assumption is: as marketing spent increase, overall revenue increase and net income increase.

Here are some bar charts I want to create: revenue in North america:

ad spent in North America:

Details

Possible headline(s): The more marketing spent, the more net income Data set(s): Nike's US revenue from 2009-2018 Nike's revenue worldwide from 2005 to 2018 . direct-to-consumer revenue worldwide ad spent worldwise ad spent US. Code repository:

Possible problems/fears/questions:

• I'm not sure what's the best way to show the realtionship. I'm currently thinking of using year's percentage change
• There must be other factors influences revenue and net income. So, I'm not sure how precise my outcome will be

  Work so far

  I cleaned them up datasets and I found out it's easier to do it in excel rather than in Pandas. I made some basic bar charts. They give me ideas of the overall trend.

  

Checklist

This checklist must be completed before you submit your draft.

• [x] I have already spent time with my data set, opening it, exploring it, etc
• [ ] I have created a "DIARY.md" file to save links and list all of the terrible, no good problems I come across
• [ ] My issue links to my data set(s)
• [ ] My issue links to my code repository
• [x] My issue explains what I'd like to explore in the data set
• [x] My issue includes images - either inspiration or what I've done so far

[sarahslo]

let's get some more labeling on your chart. the value is in millions if US dollars, yes? also it can be helpful to change a font for the year or the scale to differentiate them. one can be bold for instance.

you are also missing a label that says, what the chart is. so this is Nike's worldwide revenue? when you make the next round of charts, give us some labeling. :)