Updating guidelines

[i-am-am]

I am working to update the Jupyter brand guidelines. Here are some of the things, in no particular order, that I am looking at adding/changing:

• clearly summarize the how Jupyter logos can and can't be used, based on the trademark policy

• clarify when the typography specified in the guidelines should be used

• add square version of Powered by Jupyter logo to guidelines

• Add CMYK values to Jupyter colors

• Make collateral such as slide decks and business cards (both Jupyter-only and dual-logo) for community use and core contributor use

• update email on last slide of guidelines

Please let me know if there is anything specific I should consider about these or any other points. I have looked at closed issues on this repo to understand where current designs came from.

[Ruv7]

This is great! I'm glad to see these updates in our branding guidelines.

[i-am-am]

Here are the updates I've done so far: jupyter_brand_guide.pdf

Right now it's mainly color and language corrections, but pages 6 and 10 had some structure changes based on how I've seen some other guidelines do that type of thing.

I've also removed the all-grey on white logo options and the outlined Powered by Jupyter options, while adding the square Powered by Jupyter options.

I'd love constructive feedback, especially in terms of making sure the wording is clear and concise.

[i-am-am]

Notes from meeting with Ana:

• page 4, the central themes don't pop quite enough. Photo (replaced opacity logo; logo shouldn't be used for decoration) isn't working; consider creating some pattern to represent brand.

• page 6 and 8, look at spacing and balancing

• page 10, look for wording that avoids "do not" over and over, have clear examples of each case

• page 13, make sure square version has the word Jupyter

• add some reference to secondary colors used in software like JupyterLab, and some reference to using the css as style basis for development