As our sponsors start making impact, we would like to make sure they can share that with their friends and family.
When they start talking about Nowala to their network, we want to capture this growth opportunity through referrals.
Hypothesis
We believe a content which sponsors can share their impact externally to their network
Will result in promoting Nowala service through word of mouth
We will have confidence to proceed when we see an increase in organic user acquisition
Propose solution
Spotify does a great job at taking advantage of with their "year in review".
Some similar method where users can share their impact on Instagram stories could be a good solution.
What problem are we solving
As our sponsors start making impact, we would like to make sure they can share that with their friends and family. When they start talking about Nowala to their network, we want to capture this growth opportunity through referrals.
Hypothesis
We believe a content which sponsors can share their impact externally to their network Will result in promoting Nowala service through word of mouth We will have confidence to proceed when we see an increase in organic user acquisition
Propose solution
Spotify does a great job at taking advantage of with their "year in review". Some similar method where users can share their impact on Instagram stories could be a good solution.
Considered alternatives
Additional context