Experimenting with feature design options is crucial to ensure a seamless user experience. This issue shares best practices that companies adopt to optimize their sites through A/B testing. These ideas are based on the research paper "Seven Rules of Thumb for Web Site Experimenters".
Experimenting with feature design options is crucial to ensure a seamless user experience. This issue shares best practices that companies adopt to optimize their sites through A/B testing. These ideas are based on the research paper "Seven Rules of Thumb for Web Site Experimenters".