opportunity canvas

[michielbdejong]

https://pbs.twimg.com/media/EPocjq7XUAAzD8Z?format=jpg&name=4096x4096

What's the opportunity?

Customer / Customer segment

What customer group(s) do you want to target?

The job to be done

What is the customer need?

Barriers to consumption and hurdles to satisfaction

What is preventing your group from purchasing or feeling satisfied with your product or service?

How will we seize it?

Business model

What activities need to be performed? Who will do it? In what order?

Offering

What can you offer to satisfy the customer need and remove barriers?

Revenue model

What are your revenue streams and how will customers pay?

Why will we win?

Customer value

What value does your offering, business model, and revenue model provide for the customer?

Firm value

What kind of strategic, operational, and financial value does your strategy provide your company?

Ecosystem value

What kind of strategic, operational, and financial value does your strategy provide your ecosystem partners?

[michielbdejong]

As a fun Sunday afternoon exercise, let me try to fill in those 9 squares. LedgerLoops is a way trade could function in a network, but the canvas assumes there's an offering, so I think I could fill it in for the idea of building a smartphone app that allows the user to act as a participant in a LedgerLoops network:

• keep track of (peer-to-peer) credits and debts - whether with other LedgerLoops participants or external. This could be a product in itself, but when targeting the consumer market it's a saturated market; see https://alternativeto.net/software/wiebetaaltwat/ for a list.
• forward probes to detect loops
• create and commit hashlocked netting

Apart from the consumer market, there might be more room for doing the same for B2B (e.g. Cyclos), clubs/hackerspaces, professional networks like Seats2Meet, or the (apparently) 2 billion people world-wide who work in the informal economy.

[michielbdejong]

What's the opportunity?

Customer / Customer segment

What customer group(s) do you want to target?

informal economy workers

The job to be done

What is the customer need?

lower transaction fees? borrow money at lower rates?

Barriers to consumption and hurdles to satisfaction

What is preventing your group from purchasing or feeling satisfied with your product or service?

network effect; it's only useful if at least triangles get detected

How will we seize it?

Business model

What activities need to be performed? Who will do it? In what order?

build the app, try it out, promote it

Offering

What can you offer to satisfy the customer need and remove barriers?

attractive, easy-to-use app with high probability of borrowing money at a low rate

Revenue model

What are your revenue streams and how will customers pay?

if LedgerLoops becomes a thing and we built the main app for it then that's got to open up some ways to offer paid services to people (even though participating in the network should always be free, including an open source app to do so always being available)

Why will we win?

Customer value

What value does your offering, business model, and revenue model provide for the customer?

exploiting the unique insight of LedgerLoops as a novel way to coordinate trade

Firm value

What kind of strategic, operational, and financial value does your strategy provide your company?

becoming the default app for participating in a LedgerLoops network

Ecosystem value

What kind of strategic, operational, and financial value does your strategy provide your ecosystem partners?

Making the use of LedgerLoops more wide-spread

[michielbdejong]

See also #90.