Perceived Legitimacy Readiness - Pitch Deck

[wabisabiyo]

http://aleberrycreative.com/swag/perceived-legitimacy/#PitchTwo Due 14 June 2016

Basic pitchdeck based on Kawasaki rules and those listed on PL website. What we have now is more akin to an investor deck than a pitch deck.

[wabisabiyo]

Kawasaki rules on pitch decks:

• not just for raising money
• the gist of pitching is to get off to a fast start, explain the relevance of what you do, stay at a high level, listen to audience reaction, then pitch over and over again until you get it right
• explain what your organisation does in the first minute, but one minute only
  • the information is the anchor because people will be wondering this whilst you're busy talking -- unless you answer them first
  • make it short and sweet
• answer the little man on your shoulder that says "so what" -- every time you make a statement, imagine the little man's asking his question, and answer with "for instance..."
• the foundation of a great pitch is not the ability to spontaneously generate bull secretion -- it is the research that you do before the meeting starts
• before a meeting:
  • question to ask the sponsor / answer yourself before the pitch meeting:
  • what are the 3 most important things you would like to learn about our organisation
  • what attracted you to our idea and convinced you to give us an opportunity to meet
  • are there any special issues, questions, landmines that i should be prepared for
  • how old will the oldest person in the meeting be
  • then research the traditional way:
  • background
  • executives - who, where were they previously, schools, boards and other orgs they're on now
  • current efforts of that organisation
  • observe the 10/20/30 rule
  • 10 slides
  • twenty minutes
  • 30pt font text
  • 10 slides because
  • you want to communicate "enough"; not everything -- this means enough to get you to the next step which lets you meet with more partners in the firm
  • the purpose of a pitch is to stimulate interest, not to close a deal
  • this applies to investor pitches, sales pitches, partner pitches
  • 20 minutes
  • you want to leave ample time for discussion
  • i don't care how complicated your startup is (dog food, permanent life, nano particles, or the cure for cancer), 10 slides and 20 minutes is all you get
  • 30 pt font text
  • old people
  • final check: delete all text smaller than 14 pts

[wabisabiyo]

more kawasaki:

• talking about size of market
  • method 1: every market is going to be at least 50 billion -- peel away the layers of the onion until you arrive at the total addressable market (the true size of the potential market you can go after, not the totality of every nickel that's spent in something related to your product or service) -- shows that you truly understand the makeup of your market
  • method 2: catalyse the fantasy -- provide a product / service that is so obviously needed that audience can do the math in their heads
• thinking about the right analogy for putting your business -- simple and rugged. not too MBA-broad, but not too techie-nitty-gritty. provide enough detail to prove you can deliver and enough aerial view to prove you have a vision.
• after 10-20 pitches, start on a clean slate and re-write the text from scratch. let this version 2.0 reflect the gestalt of what you've learned to date instead of being a patchwork quilt
• the art of PWP-ing
  • use a dark background - communicates seriousness and substance
  • add your logo to the master page
  • use common, sans serif fonts
  • animate your body, not your slides
  • build bullets (and only one level of bullets)
  • diagrams & graphs > bullets > text
  • make printable slides

[wabisabiyo]

this will rest as the 10 slide investor deck for now.