[Shape] Life Itself Brand Style Conversation with Sylvie

[laurenwigmore]

To ensure consistency of brand, Lauren will have a conversation with Sylvie to align design and brand elements moving forward for 2024.

Intention: Clear understanding of the branding of LI, the document to refer to and what to use / when

Acceptance

• [x] Call completed between Lauren and Sylvie
• [ ] Reference document / update to Tao created for everyone to refer to as needed
• [ ] Announced to team (in strategy meeting w/c 22nd?)

Tasks

• [x] Lauren to arrange call with Sylvie
• [x] Call completed
• [x] Clear points to include in the 2024 brand document agreed on ✅ document containing notes and to-dos
• [ ] Appropriate document update (i.e. Life Itself Design System)
• [ ] Tao updated
• [x] Discussion on whether items already live should be amended ❌ no
  • [ ] If so which ones
  • [ ] List created
  • [ ] Issue created to action these

Sylvie @shiweiart

• [ ] Examine what is working and not working in the current design branding
  • [ ] Review typography
  • [ ] Review natural form and look for other shapes/forms that can be used to punctuate
  • [ ] Create different strength of the lines for the grid so it’s stronger and in colors of black, white and yellow
  • [ ] Arrange another meeting with S+L for 2 weeks (2nd Feb)

[laurenwigmore]

@shiweiart just detailing a note here for the deadline for you to look at the typography: Tues 30th January

[rufuspollock]

WONTFIX. Not important for now and we can leave.