Tracking CoCo website launch metrics

[laurenwigmore]

Acceptance

• [ ] Targets met after 2 week campaign
• [ ] Analysis to understand better which posts / platforms performed best - deadline agreed 11am CET 2024-04-15

Tasks

• [ ] Insights / metrics checked and added to our metrics spreadsheet
  • [x] beginning
  • [x] middle
  • [x] end
• [ ] Sheet added to spreadsheet for tracking of social platforms
• [ ] Updated analysis of the campaign to include:
  • [ ] An overview of the campaign period in graphs to support the metrics and easier to visually understand - TODO
  • [ ] Which platform was the most successful / useful? - TODO
  • [ ] Based on the above analysis - what are the conclusions/recommendations for the next campaign? - TODO
• [ ] Set up canva analytics for website ?
  • [ ] and future campaigns?
  • [ ] Add Google analytics to the CoCo website @laurenwigmore
  • [ ] Consider setting up analytics software for future campaigns is it worth it? 🔑 trial for a month once we have the next campaign agreed

Targets

• [x] CC101: 26 new sign ups - 300 in total ✅
• [ ] TC: 13 new sign ups - 75 in total ✅
• [ ] PA: 47 new sign ups - 50 in total ❌ extremely far off target

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Notes

• [ ] What is your analysis of the campaign overall?
  • [ ] Individual metrics are fine if there is a summary of this e.g. from IG metrics we can see that carousel posts do best, or it seems that posting at 8pm has a stronger reach or this isn't a long enough campaign to draw conclusions but my sense from these metrics are xxx - this can be added here for reference
  • [ ] Adding post type details to the spreadsheet might also have been useful when scanning - static / video / carousel etc.
• [ ] An overview of the campaign period in graphs would also work to support the metrics on the right hand side - TODO
• [ ] Which platform was the most successful / useful? - TODO
• [ ] Based on the above analysis - what are the conclusions/recommendations for the next campaign? - TODO
  • [ ] NB: It's OK if it is 'inconclusive' but a sense of guidance - what we should start with, focus on, or consider for the next campaign would be useful. For example
  • [ ] Should we even do one? It is cost-effective/useful?
  • [ ] Is it better to focus only on forums /groups?
  • [ ] Should we consider moving to a new/different platform?
  • [ ] Why has CC101, and TC done so much better than PA in this campaign?
  • [ ] You mentioned canva does analytics - is that available for this campaign and/or our website?
  • [ ] If not, can we set this (canva analytics) up? TODO
  • [ ] TODO add Google analytics to the CoCo website @laurenwigmore
  • [ ] TODO? set up analytics software for future campaigns? (notes on potentials added to #1007)

[laurenwigmore]

The notes from 2024-04-11 Lauren/Akram meeting - to review the first campaign have been added to our Comms meeting log.