Create a checklist for YT channel

[RadhaHarilal]

Conduct market research, competitor research, and create a checklist for the team to use moving forward, to enable organic audience growth and better use of our main social media tool - YouTube.

Acceptance

• [ ] Create a Complete checklist for YouTube channel

Tasks

• [x] Examine YouTube Studio Analytics
• [x] Assess video performance
  • [x] Identify gaps
  • [x] Evaluate video quality
• [x] Scrutinize channel's visual elements
  • [x] banner
  • [x] Logo
  • [x] Thumbnail
  • [x] Title
  • [x] channel description
  • [x] tags
  • [x] playlists
• [x] Market Research
  • [x] Check Google Trends
  • [x] Social listening
  • [x] Look for content gap
• [x] Competitor Research
  • [x] Analyze their top-performing videos
  • [x] engagement metrics
  • [x] posting frequency
• [x] Keyword Research
  • [x] Use VidIQ to research keywords
• [x] Sharing
  • [x] Check if the videos are shared
• [x] Suggestions
  • [x] Create a content calendar

### Link to Spreadsheet
- [x] YouTube Checklist (https://docs.google.com/spreadsheets/d/1eCPhYwumTPZarchG7PhYbKdGWzRDjX62msxAudbe3Xw/edit?usp=sharing)

### Tasks

[laurenwigmore]

@RadhaHarilal please add a link to where the checklist is located to this issue in the main body 🙏

[RadhaHarilal]

@laurenwigmore I have added the link to the checklist