Content Ideas - Social Media

[RadhaHarilal]

Create content ideas for YouTube shorts, Instagram reels and Facebook. Refer to the Whitepaper, map and 2nd Renaissance landing page for ideas.

### Acceptance
- [ ] Create the flow of content and the script for all the social media platforms (Facebook, Instagram and YouTube)

### Tasks
- [ ] **Whitepaper 1**
  - [ ] Create the content flow based on the content
  - [ ] Create the script
  - [ ] Create the video based on the script (stock videos)
  - [ ] Refurbish the video for all the platforms (Instagram and YouTube)
- [ ] **Whitepaper 2**
  - [ ] Create the content flow based on the content
  - [ ] Create the script
  - [ ] Create the video based on the script (stock videos)
  - [ ] Refurbish the video for all the platforms
- [ ] **Second Renaissance Map**
  - [ ] Create the content based on the 30 companies
  - [ ] Create the script
  - [ ] Create the video based on the script (stock videos)
- [ ] **Second Renaissance Landing page**
  - [ ] Create the content flow based on the content
  - [ ] Create the script
  - [ ] Create the video based on the script (stock videos)
  - [ ] Refurbish the video for all the platforms
  - [ ] **Lauren to discuss and explain Radha about the ideas and concepts**
  - [ ] Lauren to decide how many videos to create for each topic eg: The Crisis of Modernity - how many videos to create under this topic?
  - [ ] Lauren to explain the Second Renaissance map

### Content flow and script
- [ ] **Whitepaper 1**
- [ ] [Content flow and script](https://docs.google.com/document/d/13u20ch1CC7rCh4kqUnLq7kHyjHXoThoh-otrARYvFAc/edit?usp=sharing)

```[tasklist]
### Tasks

### Tasks
- [ ] 2nd R Content Flow
- [ ] [Content flow] (https://docs.google.com/spreadsheets/d/1h4r4mlrSzQb4GLkBg85twmwTFNFs-ymVeVXA-cAyhWE/edit?usp=sharing)
- [ ] https://docs.google.com/spreadsheets/d/1h4r4mlrSzQb4GLkBg85twmwTFNFs-ymVeVXA-cAyhWE/edit?usp=sharing

[RadhaHarilal]

@laurenwigmore Please check if this issue is good to go, or if you want me to add more details.

[laurenwigmore]

@RadhaHarilal Great attempt and use of the tasklist. A few things as this is a very long and extensive issue. I would suggest turning this into an epic. Also if another member of the team wanted to pick up and do this, slightly more information on the tasks is useful. Also can I check create content flow based on content is only 1 task? there is only 1 script from this content flow? and only 1 video that comes out of it?

[RadhaHarilal]

@laurenwigmore Thank you for the feedback. I have turned this into an Epic I am in the process of creating a workflow for 2nd R landing page, I will leave the link for reference Yes you may create content flow based on the 1st task as well. There can be multiple scripts and videos coming out of single task. I hope I addressed everything

[RadhaHarilal]

@laurenwigmore Here is an idea of how the content flow can look like. Let me know your thoughts. We can refine this further. I worked on this over the weekend, and finalised it today. Once this flow is finalized, we can move on to the script and then the reel. Let me know if I should include these steps in the above issue, if that would help. https://docs.google.com/spreadsheets/d/1h4r4mlrSzQb4GLkBg85twmwTFNFs-ymVeVXA-cAyhWE/edit?usp=sharing

[laurenwigmore]

@RadhaHarilal note from our whatsapp group: The most recent post on the SR substack would also be really good for you to use for socials as it's generally very simple and could be easily broken down in to carousels. You can also add in definitions e.g. what is modernity, what is post-modernity etc https://secondrenaissance.substack.com/p/second-renaissance-a-very-short-introduction

[laurenwigmore]

file 1 & 2

• logo
• too short - probably should be combined or extended
• doesn't really tell me anything - needs a stronger CTA like you had 'join the movement' in the first renaissance reel

The first renaissance

• nice
• small suggestion for future the 'we' video is only of women - would be great if there was a video of mixed genders, ethnicities and ages.

3 A new paradigm

• nice

4 the fertile void

• seems like a good CTA would be our connection calls or course - so an action follows the question
• logo

5

• music a little too loud
• i think the top of the yellow text needs to sit slightly lower (i sense it will be chopped off on YT?)
• spinning clay video - probably an image of nature e.g. a growing tree is more appropriate
• logo
• would extend on this

6

• where did the 'awareness', 'phoenix', 'compass' and 'globe' words come from?
• eye opening video - is there a slightly different one
• last slide - can't really see the words

connection calls

• music too overpowering
• voiceover too fast
• would change better future to wiser, weller world
• could make more generic and say join us every other Tuesday / biweekly
• logo

General

• My sense is our subscribe to our channel is useful when we have longer segmented videos from e.g. podcasts, interviews etc otherwise I don't really know why I am subscribing based on those shorter videos
• copy to sit in the description - how/where is this being generated?