Life Itself Branding and Website Relaunch Phase I

[laurenwigmore]

Phase I of the updates and strategy from the extensive work done with Hannah.

See this document for notes, outputs and other links

Phase I: Inner Development Goals Conference is taking place on 16-18 Oct. Catherine will be at the conference. We want to: a) have merchandise to take to the conference b) have our website updated following on from the output from Hannah c) have our Comms SCQH completed - with a Phase II detailed

Good, Better, Best Outcomes:

• Good: Website is live with core content updated and functional
• Better: Website is live with new content, restructuring, user engagement features (search bars etc), and resources available (e.g., learn resources, project info)
• Best: Website is fully updated with new branding, resources, and social media campaign ready, with launch post and announcements published

Appetite: 8-14 Oct (5 calendar days) - 12 person days? TBC

Availability:

• Lauren: 25-30hrs focused solely on this across the 5 days

Acceptance

• [ ] Catherine attends conference with merchandise
• [ ] Website is updated and live

Tasks

• [ ] Assign Project Manager ✅ Lauren
• [ ] Pull items from Comms SCQH doc into Coggle question tree ✅ top focuses noted with 🔥
• [ ] Decide objectives of phase I : 🔑 To have a fully functioning website with a clear communication strategy ready for the upcoming conference
• [ ] Map out plan of work

IDG

• [x] Decide on merchandise - quantity, budget, quick turn-around and delivery to Sweden
• [x] Order merchandise
• [ ] Copies of Impermenance Magazine and ?? printed and lamenated for on-stand reference
• [x] Decide main CTA to direct people to (website? map?)
• [x] Links: Marketing Brainstorm & Plan of work

Website

• [ ] Define what copy needs to be written
  • [ ] Home page
  • [ ] Media/learn 🔥🔥
  • [ ] About
  • [ ] Residency 🔥 Hannah drafted minor tweaks needed only
  • [ ] Studio 🔥🔥
  • [ ] CoCo
  • [ ] 2R
• [ ] Draft copy
  • [ ] Home page
  • [ ] Media/learn 🔥🔥
  • [ ] About
  • [ ] Residency 🔥
  • [ ] Studio 🔥🔥
  • [ ] CoCo
  • [ ] 2R
• [ ] Audience online engagement channels
• [ ] Design new pages in figma
• [ ] Comms SCQH finalised
• [ ] Write up plan for Phase II

To be considered in a Phase II

• [ ] Where will we host the website
  • [ ] Do we need a developer to help set up?
• [ ] Graphics and branding update would suggest this is paused until Phase II
• [ ] Review website layout (see excalidraw for 5 main pages)
  • [ ] How do we order all of our pages / content
  • [ ] What can be archived?
  • [ ] Is the blog staying on substack?
  • [ ] Impacts our sign-up options (still currently Brevo)
• [ ] Test website functionality
• [ ] Draft launch post phase II?
• [ ] Announce the new website via email and social media phase II??
• [ ] Comms SCQH finalised

[laurenwigmore]

Figma drawing's and copy linked to Strategy Meetings doc