[epic] Conscious Community Living Course

rufuspollock commented 11 months ago

3-5 session course free email course (with 1 day trailer and optional 2 session bonus). also can present as ebook/pdf and/or long post.

Coggle of skeleton Conscious Coliving Course Document v.02

Strategy #636
Content calendar #657
A10 #257
where do we go from here

Purpose and principles

Provide accessible, introductory course to learn about conscious coliving and more generally living more intentionally and in community.

Secondarily

Entry point to discover Life Itself residencies and other consious coliving opportunities (and prep for those)
Discovery point for Life Itself and our work and educational materials for a specific aligned audience (i.e. those interested in more conscious (co)living, community etc)

Who is it for?

3 core audience personas (12.30-13mins)

Already living or close to coliving and want to become more conscious
Those living atomistically who want to colive more
Those who want to start a full on intentional community

Outcome visioning

To have a regularly attended course which is seen as a go to resource for coliving principles and practices utilised by both individuals and organisations to support them to live more consciously with others. We have a high completion rate and people report being more inspired to live in community within the next 6 months (after comleting the course).

Key metrics within 6 months:

150 number of course attendees
30% completion rate (aka % of last email open rate)

Secondary:

5 other websites backlinking to our resources or posting about it on socials (use consciouscoliving.com collabs page as a reference point)
Increased attendance to residencies due to interaction with the course (In form for applying, how did you find out about Praxis Hub add the course as an option)
Direct positive feedback after the course (via feedback form)
30% click through rate to Whatsapp group in the Day 0 email
Be ranked on 1st or 2nd page of Google in relation to Coliving tag
- Especially Coliving + term searches e.g. "Coliving community", "What's the criqitue of coliving" "Intentional Communities" etc

Acceptance

[x] Full Draft of Course - see Conscious Coliving Course Document v.02
[x] Course in system and online
- [x] Brevo
- [x] Landing page(s) - #607 initial sign up form here
[x] Launch strategy created
[x] Launch implemented
[x] 150 people sign up to the course
[ ] French translated version available August 2023

Tasks

[x] Draft skeleton of the course e.g. heading for each day and bullet points for sections Coggle
[x] Review and revise
[x] Draft
[x] Setup course in system
[x] Add offer to site (or create new site)
- [x] Link this to the homepage so people can access from there #722
[x] Market
- [x] Create ancillary content (breakdown into content, formats, hooks, etc.) #636

Notes

Next Steps / Paid Offering Brainstorm

Video Course
- Conscious Conflict Management
- Understand your values
- Something around loneliness/sense of belonging
Masterclass
- Understand your values
- Introduction to Conflict Management
- Authentic Relating
- Paid MC (or series) with experts on CC related aspects
- Free MC if show up live and paid if watching re-run
- Summit (live for free and paid after)

Questions

[x] What's next at end of email course?
- [ ] Potentials ...
- [x] come to a residencies
- [ ] in depth programme
- [ ] group community
- [ ] incubator (one day)

Ideas to include

Let's use a narrative or meme people are already used to AKA Friends (the tv show)
Facts about people living alone. Why: isolation and mental health are rife
Email topics:
- What is conscious coliving and Types of coliving situations (myths busted)
- Benefits of coliving more consciously
- What makes a good conscious coliving situation (and conscious coliver) and tools for conscious coliving
- Bonus: How to find coliving situations
How to live more consciously in life generally
Stories from people who have been to LI residencies and moved onto community living
Unless you live on your own, this course is for you

Demographic

People who are fresh to alternative living and are curious and apprehensive (aka have some skepticism about how it would suit them) about how to live in a community situation

Wants:
- Connection
- Like-minded people sharing values
- Belonging
- Support and security
- Health and wellbeing
- Different pace of life
- Deeper more conscious connection
- Feeling more intentional

Nathen:

I want to learn about conscious coliving so that I can find a place to live and people to live with
I want to know the skills and resources of community livng so that I can excel in community living
Demographics:
- People who are new to community living
- Have tried community living, but it wasn't so good and want to find a better way to do it AKA conscious
- Maybe dipped toes in retreats and short communal living situations, looking for something more permanent
- Like the idea of community living but have a lot of concerns about how it fits into their lifestyle
- Probably not for people who already live in permanent community (but they may join out of curiousity)

Lauren:

I am curious about living alternatively but I don't really know what that means / where to start
I want to experience more community
I want to live outside of a city in an already connected community
I want to live more consciously in a city
I want to set up a new community for likeminded people
Demographics:
- Those already living somewhat 'alternative'
- May have tried communes, nomadic type lifestyles
- Craving/want more connection
- Want to contribute to a community and the wider world
- Newer of people

Budget

60 hours of our time for build of course 20 hours for primary launch 10 hours for website tweaks and a pop-up

11.5 person days $250 = $2875

Coliving Skeleton (old - please refer to coggle from 2023.06.17)

3-5 email course
Day 0 trailer
Optional 2 session bonus

How to be more conscious in coliving

Day 0: Welcome
- Introduction
- What the course includes
  - Day breakdown
- Course goal (why do it or what you will gain)
- Who is Life Itself
- Actions
Day 1: What is conscious coliving and Types of coliving situations (myths busted)
- What is conscious coliving? https://lifeitself.org/blog/2021/07/14/what-is-conscious-coliving
- What counts as coliving?
  - Family
  - Partner
  - Your street
  - Houseshare
  - The workplace
  - Your village
  - Intentional communities
- Busting the myths of conscious coliving
  - All communities are sex cults
  - You have to share everything (including your toothbrush)
  - Communities are completely ostrasized from society
  - Communities are not for normal people
  - You have to be spiritual
  - You have to be naked
  - You always have to do things for the "greater good"
  - You have to be a communist
  - People in communities are wierd and mentally unstable and are trying to escape the responibilities of life
- Key takeaways and what is next
  - Day 2: Benefits of coliving more consciously
  - Recap from Day 1
  - What are the benefits
  - Bluezones story: community is important to longevity
  - Greater support system
  - Less consumption of resources/less waste
  - Shared tasks
  - Deeper connections
  - Great for parenting - takes a village to raise a child
  - Develop better social skills and have more empathy/compassion - moving away from polarisation, learning boundaries, manage conflicts
  - Day 3: What makes a good conscious coliving situation (and conscious coliver)
  - Day 4: tools and techiques for conscious coliving
  - Bonus: How to find coliving situations
- List of coliving directories
  - Bonus: All about intentional communities

nathenf commented 11 months ago

@laurenwigmore any motions on this yet?

laurenwigmore commented 11 months ago

@rufuspollock would you be able to view the skeleton Nathen and I have drafted here and let us know any thoughts or feedback please?

laurenwigmore commented 11 months ago

Update 2023-06-17- Nathen and I have completed

[x] Finish outcome visioning
[x] 3 core audiences distilled
[x] Test poll on group chat
[x] Finish the skeleton in coggle (link at top of issue)
[x] Add a new day 1
[x] Compare to Ex: Start Writing Online

Next actions

[x] Lauren to begin drafting Day 0-2 (Monday)
[x] Nathen and Lauren to reconnect next week to finish expanded skeleton - Aim for Tuesday (approx.4 hours needed)
[x] Aim - first draft fully completed for review on 2023-06-21

laurenwigmore commented 11 months ago

@khalilcodes can we set up another landing page please, like we did for the Diginomics course?

The suggested slug is https://lifeitself.org/conscious-coliving-course

I've created the form in Brevo for this. I wasn't sure how to create the page for this though. If you have time on Monday, could show me please? I'd need it live before the newsletter gets sent next week.

laurenwigmore commented 11 months ago

@nathenf 2023-06-23 update

All days drafted (including Day 0 and Day 9), except for the Day 13 - Bonus day. I think it reads very strong, so it should be easy for you to review and tweak/comment as you see fit ahead of our meeting on Wednesday.
There is 1 section I've tagged you in which would be good for you to extend on
There are a few side comments I've added for us to consider/be aware of
The sign-up form for those who want to register for the course has been created, I'll get this set up on the Life Itself website with Khalil on Monday (even if we are going to have it on a separate site as it hasn't been finalised and we want to reference it in the newsletter next week we'll need a sign up page, and later it can always be moved or used as a second entry point)
June's Newsletter blurb for the course has been written feel free to review if you have time
Marc has supplied two documents related to the Praxis Hub - these are listed at the top of the v.02 doc and the basic info incorpated
[x] I/we still need to create the feedback form

2023-06-27 Update

Day 13 Bonus Drafted (needs finalising)
Website Landing Page text written - copy in google doc
Issue created for landing page #607
The long copy Brevo signup form can be used as the link in the newsletter

laurenwigmore commented 10 months ago

2023-06-29 & 30 Updates

[ ] Automation
Test Day 0 email sent. Note - not to add the long copy sign up form used in the newsletter or the course sign up tag so it doesn't trigger the automation whilst we are still finalising (although I've not activated it yet). The course sign up tag can be added after, and the long copy form will become obsolete in favour of the other sign up form button.

Next actions from 2023-06-29 :

[ ] Build the landing page by end of next week issue
[x] Create header images for each email
[x] Set up automation :construction: only added day 0 until design finalised

Next actions from 2023-06-30

[x] Brevo text - use different headings and bold in main body text (image in via Banner)
[x] Can I create a standard footer?
- [x] 🚩 Unsure how to amend the unsubscribe button to the custom one I've set up for the course...
- [x] Check social links in all days
[x] Review how frequently we use 'important' - 11 times across all emails - most 3x in Day 4
[x] run MVPs through chat gpt and add summary into day 6 if useful
[x] Find/confirm link to document with MVPs that can be inserted into day 6
[ ] add note to issue about approaching directories from day 13 to advertise - add this into the marketing strategy doc once done
[x] Add all days in to Brevo - day 13 not included
- [x] - Day 13 to be added
- [x] Whole course to be reviewed for formating
[x] Send out to Life Itselfers for general feedback ❌ not doing

https://www.canva.com/design/DAFnSpJa9Qg/j_cxs3ZJpkjj479XBsPuUA/edit?analyticsCorrelationId=dcbcb69b-b0ff-4cbb-990d-980d2d109a32

laurenwigmore commented 10 months ago

2023-07-03 Updates

Test run of course set up and sent to Nathen and Zaib
Some images still to be added on some days. There also seems to be an issue with the residency images I've inserted...
- [x] ^ needs to be fixed
[x] I have set up a custom unsubscribe button for the course only but I can't figure out how to add this in place of the default one in the footer 🚧 2023-07-04 have created a Brevo support request regarding this
The pre-apply form for the newsletter has been amended
I've set up tags to be added to everyone who signs up and is sent the day 0 campaign
Day 13 has been written and added and Day 6 updated with a better explanation of the MVPs - copy all in google doc & in the automation

laurenwigmore commented 10 months ago

2023-07-04 & 2023-07-06 Update/ to do's

[x] Nathen to review emails
[ ] Create Landing page - awaiting on support from Khalil (?)
[x] Send out to others for review (on Thursday 6th return Monday 10th)- Matthew, Jake, Catherine, Rufus - intentions are to get key-takeaways but not pinickety stuff. ❌ not doing now only to Rufus if required
[x] Plan launch strategy and ongoing, lets have next meeting on this ☑️ in progress
[x] Lauren to work on other issues from yesterday's update
[x] Have a look at the praxis page - maybe ask Ola or Khalil for help
- [x] Once Praxis Ecology webpage OK - link into day 6 email (currently linked to Google Doc) 🚩
[x] Decide on unsubscribe button issue and update in footer (recheck all days updated) 🚩
[x] Set up issue for launch + ongoing marketing strategy and include details -
[x] Think about how we can already share pre-apply
- [x] Whatsapp
- [x] Twitter
[x] Meet on 7th to solidify outputs prior to launch
[ ] Generate blog ideas before we come together (1 hour each)
[x] Set up word doc for content ideas
[x] Find out who can get us on Linkedin - Theo
[x] Send email course to Rufus ❌ not required
[ ] Add website link into residencies sign up form once live
[ ] Make Conscious Coliving Form and Automation live in Brevo. Add form into automation as a trigger 🚩
[ ] Set up linktree to use in IG bio

laurenwigmore commented 10 months ago

@rufuspollock do you have information you could share on the donation button you use so I can add this into the content? is it the same as the one that was on Diginomics Open Revolution book page (which is down btw with a 404 error and any book links link back to the Diginomics course not the OR book - I have messaged Khalil re this)? 2023-07-24 update Ola is actioning the 404 and link issues.

rufuspollock commented 9 months ago

@rufuspollock do you have information you could share on the donation button you use so I can add this into the content? is it the same as the one that was on Diginomics Open Revolution book page (which is down btw with a 404 error and any book links link back to the Diginomics course not the OR book - I have messaged Khalil re this)? 2023-07-24 update Ola is actioning the 404 and link issues.

We used donorbox for that i think. As i'm not sure of setup on that, i think worth setting something new up. Do note we have a stripe account already. I think this should be its own issue btw as setting up donation is probably something general we want to do.

laurenwigmore commented 9 months ago

@rufuspollock do you have information you could share on the donation button you use so I can add this into the content? is it the same as the one that was on Diginomics Open Revolution book page (which is down btw with a 404 error and any book links link back to the Diginomics course not the OR book - I have messaged Khalil re this)? 2023-07-24 update Ola is actioning the 404 and link issues.

We used donorbox for that i think. As i'm not sure of setup on that, i think worth setting something new up. Do note we have a stripe account already. I think this should be its own issue btw as setting up donation is probably something general we want to do.

Great, thanks, will set up new issue for this.

laurenwigmore commented 8 months ago

2023-09-12 update 151 sign ups to date - 47% open rate on final email

rufuspollock commented 8 months ago

@laurenwigmore i'd say we could close this epic now. wdyt?

laurenwigmore commented 8 months ago

FIXED.

life-itself / community