ltomhave / BECOME_A_WEB_DESIGNER

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Turning Point Healthcare #16

Open ltomhave opened 1 year ago

ltomhave commented 1 year ago

Meeting with Elise Jones Internal Recruiter

ltomhave commented 1 year ago

UX Researcher_JD 12.01.2022 (1).docx

ltomhave commented 1 year ago

1.05 Recruiter Interview

Company: -In Orlando, Fully remote. Director level position. -Growing up to %400 based on large account about to land. -500 people -3 private equity firms

-Main work is in muscular skeletal and branching into cardiac and oncology. -Intermediary with insurance to decided if a patient needs a procedure, if it will benefit in the long run, and if insurance will pay for it.

Team: -Building team. Was 4/5 and expands x2 -Small and scrappy team to get work done. -Report into Anna Lasko

Thoughts: -Liked that I was used to a scrappy environment and getting things done -Room for growth -Very different environment a

ltomhave commented 1 year ago

Interview Prep

ltomhave commented 1 year ago

Sarah and Eileen's feedback

Sarah

  1. When the Covid emergency is over the reimbursement criteria will revert back to before covid,
    • making it difficult to be reimbursed or not even be covered. It looks like when that does happen the ability to bill for certain telehealth services will come to an end.
    • Other companies are steering away from telehealth for this reason.

Eileen

  1. Value of services is very holistic.
  1. Gap for age and financial levels -Older population and lack of knowledge of smartphones -"Recently our healthcare systems went to COVID testing forms that require smartphone use and you would not believe how many older people are so overwhelmed with the process" -Can be a struggle for Americans to obtain internet access -People who can't afford smart phones can't access

Leann

  1. Cover a wide range of services -Services benefit moest people -Surgery, PT, durable medical equipment -Only pain related -have it all covered
ltomhave commented 1 year ago

Questions

  1. What is the plan for the telethealth division as the services do seem to focus so much on telehealth?
  2. Is the research more internal or external focused? I can see from the website they reference a case study and use it for sales building.

Things To Emphasize

  1. Scrappy work
  2. Ground floor of a team
  3. Customer research, market research, analysis, and presentation (Belk)
  4. Show the research you've done already
ltomhave commented 1 year ago

62b4d0bc9b8cf9e84487f8c4_TUR-1116-CaseStudy_Payer_v3.pdf

ltomhave commented 1 year ago

Value Pitch: -I specialize in working on small, scrappy teams that need a designer that can identify opportunity and create a research based strategy & product to capitalize on it by being willing to wear many hats and put aside ego in favor of achieving the group goal.

About Me Belk -last 7 years with Belk as a customer experience designing working to build strategy & product for one of their private brands. Very small team when I first came in, which I loved b/c of the need to prioritize product over ego and opportunity to learn and manage different aspects of a brand, including launching C&I Kids. This involved conducting customer interviews and focus groups along with competitive analysis to develop an understanding of customer needs, analyzing this research to create a seasonal product and marketing strategy. I then designed the product and partnered with an internal and global cross-functional team to develop and launch all brand assets and maintain a high level of product quality. Post launch I conducted extensive field studies both online and in store in order to further understand the customer's evolving needs and hindsight wins, misses, and future opportunities. This resulted in the #1 best selling private brand in it's department generating 40$ a year. -Here I realized the untapped potential for making decisions based on research and working to make a product truly usable for the customer within retail. I found my passion for unlocking that AHA moment that comes when you really understand a user's motivation and pain points. This led me to continue my education in to the UI|UX field by getting a certification in UI UX in addition to my bachelors, learning to code, and volunteering with various non-profits to gain additional experience. -I was laid off from Belk due to staff cuts in April & saw the opportunity to get more freelancing experience in UI UX. Wells Fargo -Brought in as a UI UX designer on an agile team of 15 developers and one project manager to create a responsive user interface for their internal appraisal team in just 3 months. I started by benchmarking the current state of both the excel tool currently in use by the team and a similar internal application we were looking to use as a starting point for this project. Once I understood current state I was able to make recommendations on areas to streamline user input and identify what web application standards we could apply to the project to make workflow easier. I then designed the high fidelity prototype and responsive web page template that we used as an internal team to conduct A/B testings and cognitive walkthroughs. The results were a streamlined state of the art application for the end team and reduced time spent reworking code for the software team.
-AHN To get experience in mobile applications, I've been freelancing with Animal Help Now launch a new branch and IOS application of their non-profit. Because the team is small and scrappy, I ended up in be a jack-of-all trades role. As the UI/UX designer, I created the content architecture, user flows, and a high fidelity IOS mockup. With very limited resources, I partner with internal teams to conduct cognitive walkthroughs and production trouble shootings and recruited family members for scrappy usability tests throughout the design process. As a project manager I've been organizing the current projects in work by creating a process to house all project issues in one place and create a system of organization that is quickly understandable that will allow for better overall project planning and time estimation.

Portfolio Walk Wells

Belk I was new to everything kids and realized that in addition to the usual branding, etc I needed to do more research to quantify the customer's needs. I conducted customer focus groups to tease out customer needs and pain points and partnered with buying on similar brand metrics to understand buying patterns. At the same time I looked to close my knowledge gap on this niche product by conducting secondary research and meeting with internal and external specialists on children's wear best practices, guidelines, and regulations.

PHAR Brought on to just design the user interface but soon realized there was a real need to back up and conduct additional research. The research need was 2 fold. I needed to learn about IOS standards, which I knew and planned for, and I needed to create real content architecture and user flows before I could design, which I was not initially aware was missing. It was a really good lesson in not making assumptions and digging deeper to make sure you and the stakeholder are on the same page.

Questions

  1. I see you're quickly expanding the team. What are you plans to onboard staff and build a collaborative team environment.
ltomhave commented 1 year ago

Questions

  1. **If you haven't discussed your research - describe it and your feed back and ask how they manage elderly/poor and if the end of covid will be a telehealth issue.
  2. What causes conflict & how is it resolved?
  3. When & how do you give feedback
  4. How do you as a manager support your team?
  5. What brought you to turning point and what makes you proud to work there?
  6. I see you're quickly expanding the team. What are you plans to onboard staff and build a collaborative team in a remote environment.
  7. What are the 1/3/6 month goals for this position?
ltomhave commented 1 year ago

Interview 1.11 review

Overview -Was a general verbal get to know each other with a quick review of the PHAR app at the end.

Product -Role focused more on patient care or "clients" -They focus on the patient side to create a better up front health plan that will save providers money in the long run

Anna -Loved. Swore in the interview. Planned team events like whiskey taking -Very direct and gave honest feedback and asked thoughtful questions

Team -What causes conflict & how is it resolved?: Most problems caused by growth and overlap -How do you as a manager support your team?: Willing to take one for the team and

Takeaways -Would love to work for -Practice Whitespace challenges with a focus on healthcare in prep for a potention next interview -Still interviewing. Elise will get back to me -Missing Health Care experience