FSG America PM

[ltomhave]

FSG America PM to lead and oversee DYNAMIC brand department

FSG America is a world-leading OEM and ODM sublimation sports uniform manufacturer. Operates two manufacturing facilities between China and Mexico and hires 700 employees. In 2022, FSG sold more than one million pieces of sublimated team uniforms through our private-label dealers between the United States and Canada.

In Dec 2022, FSG acquired a 30-year North American sports uniform brand https://www.dynamicteamsports.com/. As a result, we own both DYNAMIC and DYNAMIC TEAM SPORTS brands. It’s our new strategy to sell premium sports uniforms to compete with NIKE and UA in the school and league market in filling the massive demand for the premium level. So, we need to build a new department for this project. I have listed the details below.

• Rebrand- Redesign a modern brand logo and new branding guide to show customers a new premium DYNAMIC brand.
• New uniform collection- Develop the new premium collection and aim to launch it in Jun 2023.
• Redesign the website.
• Redesign the Online uniform builder- Improve the UI and UX, as the builder is the essential tool for custom sports uniform business.
• Maintain social media accounts.

[ltomhave]

Interview Prep

Company: FSG America -Acquired Dynamic Teams Sports -Factories in China and Mexico

Competition: -NIKE https://niketeam.nike.com/en/en_US/nts/?gclid=CjwKCAiAqt-dBhBcEiwATw-ggJjK10gfgvp7YOEGxiopn2C7iufsGTAGtnSqkbjhEimW7OjgOuHNwxoCjXQQAvD_BwE -Nike uniform builder is much more simplified -Nike General site is easier to navigate. Much cleaner aesthetic. -Able to see all offerings much easier from the first page

• UA -Like as an option for the uniform builder going step by step. Very clear

Market: -School and league market at premium level

What they do: -Sublimated Uniforms -Laser cutting -Online tracking for production and shipping

Thoughts

 -The current Dynamic catalogue is old. Need to revamp to house stock product  

Questions: -Salary -Ownership and purview -Team structure -Reporting structure -How do FSG & Dynamic differ? -What is your plan - produce in current factories? -Custom + premade uniforms? Keep stock and custom ala nike -Tell me more about the vision for the new brand

[ltomhave]

Interview Notes 1/6

Impression

PROS -Open whitespace -Growth -Ability to hire

CONS -These guys need someone to come in and tell them what to do -No clear strategy -Frank was very reserved, didn't speak much

Website -Wordpress

Job -Hiring -Branding -No hand holding -Could break into hospitality and other uniforms