Design Research Lead The ExperienceBuilt Group

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Do you describe your “why” in terms of exploring, discovering or pattern finding? Does your resume skill set include research moderator, data analyzer, and synthesizer? Are you looking to integrate into a small team that works on BIG projects? If you answered a resounding “YES” to these 3 questions, then The ExperienceBuilt Group (EBG) wants to hear from you.

We are on the hunt to find a people person who is nimble and scrappy, and occasionally clever or quirky, to join our team of Experience Builders as Design Research Lead. Within our team, this intrepid spirit will:

· Develop interview guides and questionnaires

· Help orchestrate prototype simulations – ranging from physical experiences to digital apps

· Conduct in-field and online interviews focused on early-stage innovations or pilot programs

· Analyze interviews along with other data streams to discover themes, develop insights and journey visualizations

· Integrate multiple data streams to synthesize data learnings into a framework that tells a story and leads to actionable recommendations

What should you have in your toolkit?

· 5+ years previous experience with design research including guide design (moderator guides, questionnaire, diary prompts, etc.) that uncover clients’ business question(s)

· Understanding of how to analyze video data and open ends

· Comfortable with a variety of online and offline user research methods, including one-on-one interviews, chat boards, diaries, missions, prototype testing, group discussions, etc.

· Curious, not overwhelmed, when faced with messy data

· Ability to work remotely and independently to complete project tasks without micromanagement

· Proficiency with MS Office Suite – all the usual suspects plus Teams

· Graphic design experience, or a keen visual eye, are a plus!

Any other items needed in your bag of tricks?

· Juggler – able to manage multiple clients/projects, managing against project timelines

· Astronaut tendencies – ok with taking the first step without knowing how it will end

· The piece(s) of paper: Bachelor's Degree (minimum) or Master's Degree in Service Design, Industrial Design, User Experience Design, or related fields

· The position is remote, with up to 50% domestic travel and/or on-site workdays

· Primary market for required on-site client work in Atlanta, additional markets TBD

· Of course, you need excellent verbal and written communication skills, a red cape is a bonus

For more about The ExperienceBuilt Group, visit: ebg.live

The ExperienceBuilt Group is a specialty practice of MMR Research Associates, Inc.

MMR Research Associates is an employee-owned custom marketing research firm headquartered in Atlanta, Georgia. We are a team of researchers whose mission is to create and seize opportunities. MMR is a top-30 custom research provider in the US, and we partner with Fortune 500 companies across the globe to develop and deliver impactful insights and recommendations.

MMR Research Associates, Inc. offers highly competitive compensation and an excellent benefits package, including:

• Medical, dental, and vision health insurance

• 401(k) with a company match

• Flexible PTO

• Parental leave

• Volunteer time off

• Holiday bonus

• Stipend for home office high-speed internet

• ESOP pension distributions (based on tenure of service)

• Employee Assistance Program

Employer-provided

Pay range in United States Exact compensation may vary based on skills, experience, and location.

Base salary $75,000/yr - $95,000/yr

Benefits found in job post Medical insurance Vision insurance Dental insurance 401(k)

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Interview Prep

Skills to play up: -research for different demographics -Love of working for a small company & team and growing -Omni channel and holistic design -Empathy

Question Answers: -Process: Being own consumer, doing competitive benchmarking and audit, research customers both through in person methods and analyzing online comments,

What I like -Inclusivity -Opportunity to travel -Work with different customers and demographics -Like the holistic/omni approach to research, not just tech based. Total experience -I like on their website when they talk about

Questions -Can you go into employee owned piece and how it works? Also how it fits into MMR Research Associates, Inc.? -Tell me more about the travel/in person piece of the job listed? -How does the team interact and work together to generate results? -What does your ideal employee look like? -How and when do you provide feedback to your team? -What are some common traits of successful people in your organization?

-What is the reporting structure like?

-What causes conflict & how is it resolved? Can you give me a specific example -What is the biggest challenge you faced in the last 6 months and how did you overcome it? -How do you as a manager support your team? -What brought you to The ExperienceBuilt Group and what makes you proud to work there? -Next steps?

Company -Founded in 2017 -2-10 Employees -Atlanta Ga -Consumer Experience, Brand Strategy, Emotional Measurement, Service Design, Experience Design, Employee Experience, Innovation, and Brand Consulting -Founded by Tricia Houston -3rd party researcher

Shelly Bouren -Detroit -marketer, turned analyst, turned market researcher, turned experience designer

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1.25 Shelley Interview

Role -Break the company into Innovate, improve, iterate -role is in the innovation space -On site Atlanta for some pieces n the innovation space -learning the needs of your audiences

Company -This is a branch off of the 30 person MMR -Work on all industries in the "lived experience" space -Have some work to do building awareness

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1.30 Interview questions for Tricia -Tell me more about the travel/in person piece of the job listed? -What does your ideal employee look like? -What are some common traits of successful people in your organization? -How and when do you provide feedback to your team? -What causes conflict & how is it resolved? Can you give me a specific example -What is the biggest challenge you faced in the last 6 months and how did you overcome it? -How do you as a manager support your team? -Why did you found the ERG and what makes you proud to work there? -Next steps?

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1.30 The Role -Secondary component is providing visual design aspect -Prefers more of a flexible guide approach -Work on imagine piece -Conduct interviews online and in person -has freelances doing data entry and transcribing -Budget for flying

The Team -Use a triangle method -Use Asuana and inivo software -Work on Academy Sports, Chick fil A, Home Depot, Capitol 1 -In addition to the research you are the "host" for the event and Tricia the MC -Tricia is over all more hands off aside from more high profile cases -If there is a problem just say it, not a CYA atmosphere -Lenient on time, pencil down for Tricia at 6pm -Entrepreneurial attitude -Still writing processes etc -Within each project people can wear different hats and have a different hierarchy while maintaining structure

The Interview

Takeaways -Opportunity to contribute by raising hand -Learn via shadow method and gradually handing off responsibility -# 1 choice, great feeling about Tricia and how she runs her team

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2.2 Dan & Kevin interview

-Tricia had mentioned you came from CYA companies. Would you mind to tell me more about the experience here vs. those jobs? -Tricia mentioned you all might were different hats for different projects. What does that look like and how do you balance the work and relationships? -What brought you here? -Tricia mentioned that you had a lot of growth in the past year. What do you think the key to the success and growth thus far has been? -How do you envision interacting with this position? -Can you describe a challenging team situation and how you all got through it? -In your opinion what do the next 5 years look like at the company or where does the opportunity lie -Tell me more about how you all work as a team? -How would you describe the culture? Ideal employee? -What do you think are the most important aspects of communication?

TEAM -Dan is the closest role to the open researcher position (Dan is under improve) -Kevin is systems, recruiting, processes -Dan and Kevin work closely together -Has doubled the revenue with steady profits -did this by focusing on relationships and getting recommendations that way -Not CYA. able to speak up and discuss with anyone and role ideas. -Bi weekly tbs -Fiscal and hierarchal benefits to being part of MMA

ROLE -Would closely collaborate but not report in or maybe touch same product as another person. -Too few people for overlap

THOUGHTS -Thought it went well. -Kevin was very analytical and went through each piece of the resume with questions. Thought it went well and I was able to answer fairly well -Team needs to be able to roll with it, different schedule and cadences

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2.2 Spoke with Tricia and discussed the role further. One more interview with Ann Garret to go -January a little slower -April starts picking up -Mid April looking to do a q2 strategy in Michigan -Company is ESOP employee owned. Get base salary + Annual bonus and become vested in the company -Publix is ESOP -Insurance is united health care

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2.3 Questions for Ann Garret

-How does bonus structure work -Is there a 401K match -Dental?? -Waiting period? -Can I choose different levels of coverage? What are the out-of-pocket costs for items such as deductibles or co-pay? -Flex spending accounts? -Does the ESOP affect taxes? -Tell me more about PTO usage

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Salary Thoughts

-Linkedin Range was $75,000 - 95,000

-Average Market Value based on my research Design Research Lead base pay $92,825 per year. Research Lead $81,233 User Researcher $ $84,734 Lead User researcher $117,929

-Made $98,500 in 2021 at Belk

[ltomhave]

Lara Tomhave - Offer Letter EBG (02 03 23) (2).pdf