Update some branding elements

[redshiftzero]

We have a pretty nice website design. But based on discussions with @nmorduch, it might be worthwhile to reconsider some elements:

• Fixed width font used on home page for "OpenOversight: The first public, searchable database of police officers."
• Heading font used (strong)
• Button style (strong)
• Maybe other things?

[nmorduch]

I would say:

• Fonts, in general
• Adding some color
• Decisions about round vs sharp corners, flatness, etc, which will greatly inform how buttons should look

[nmorduch]

So for this, @redshiftzero can you give me a few examples of other sites that have similar feels to what you're going for?

Here's what I've got right now:

• I know you're looking for something like reliable, unbiased, up-to-date, usable.
• It should be clear that the oversight in openoversight is of law enforcement.
• It should appear friendly to volunteers, though I don't think that's a top priority since volunteers are likely to be most convinced by the content (and, I imagine, by hearing about it from other people)
• I would recommend not going CamelCase on the title because to me that reads very tech or corporate, but I expect that's a bigger decision than changing fonts &c is.

[redshiftzero]

I like the rounded buttons on zcash: https://z.cash/ (though the all caps I'm not wild about)

I think we want it to look friendly for potential complainants or volunteers but also we want to make it clear that it's not associated with law enforcement. A friendly-ish designs like: https://opendata.cityofnewyork.us/ might be a good line to walk here

For LPL proper, we use red and black as primary colors, but I think for OpenOversight we should avoid those colors as they are pretty intense.

I would recommend not going CamelCase on the title because to me that reads very tech or corporate, but I expect that's a bigger decision than changing fonts &c is.

oh interesting, I didn't think about that... we can change that btw

[nmorduch]

To be fair, the camelcase thing is also my personal preference. Might be worth asking around with non-tech people about whether they find it very tech/corporate